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- In How to be a Human, Ruby Wax tries to come up with some answers to the question about who we are. With the input of a monk (an expert on our inner lives) and a neuroscientist (an expert on the brain), Ruby explores how to find happiness in the modern world - despite the constant bombardment of bad news, the need to choose between 5,000 different types of toothpaste, and the loneliness of having hundreds of friends who we've never met and don't know us. Filled with witty anecdotes from Ruby's own life, and backed up by scientific authority, How to be a Human is the only guide you need for building a healthy, happy relationship with yourself.
- Each sponsorship ident depicts a series of dramatic scenarios, such as a best man preparing to deliver his speech, a girl about to ride her bike without stabilisers for the first time or an exhausted jogger about to get his second wind. Linking to the water brand's volcanic roots, each ident is intercut with a volcano sequence with shots of flowing lava, a thunderstorm and finally an aerial shot of a smoking crater. Tom Hickton, Volvic UK Brand Lead said: "We are thrilled to be partnering with Channel 4 and E4 to launch this exciting new campaign for Volvic. We feel C4 is a great fit, enabling us to reach our millennial target audience, partnering with relevant shows throughout the year. "We believe this campaign will not only drive year round awareness for Volvic but will also start to associate Volvic with those everyday moments when you feel truly unstoppable."