Abercrombie and Fitch conquered malls in the late '90s and early '00s with gorgeous models, pulsing dance beats and a fierce scent. But their "all-American" image shattered as exclusionary marketing and hiring practices came to light.
Every era gets the drug it deserves. In America today, where competition is ceaseless from school to the workforce and everyone wants a performance edge, Adderall and other prescription stimulants are the defining drugs of this generation.