Somehow managing to ride the line between overwhelming pop ubiquity and anarchic underground independence, the L.A.-based hip-hop collective Odd Future (full name: Odd Future Wolf Gang Kill Them All, or Ofwgkta) has written its own rules yet again.
Just yesterday, only a month after Funny or Die lampooned the idea of the group receiving major-label backing, it was confirmed that the mostly teenage members of Odd Future had done just that, partnering with Sony’s Red Distribution to create their own label-within-a-label. According to a statement from their management, the group's members will “release music-based content consistent with their vision” under the Odd Future Records banner.
"Red and Sony know that it's in everyone’s best interest to maintain the group’s authenticity and control," the statement said. "They built it, they deserve it."
Sustaining full creative control over their material and brand gives the collective's diverse members -- who include visual artists,...
Just yesterday, only a month after Funny or Die lampooned the idea of the group receiving major-label backing, it was confirmed that the mostly teenage members of Odd Future had done just that, partnering with Sony’s Red Distribution to create their own label-within-a-label. According to a statement from their management, the group's members will “release music-based content consistent with their vision” under the Odd Future Records banner.
"Red and Sony know that it's in everyone’s best interest to maintain the group’s authenticity and control," the statement said. "They built it, they deserve it."
Sustaining full creative control over their material and brand gives the collective's diverse members -- who include visual artists,...
- 4/27/2011
- by Lucas Kavner
- Huffington Post
Odd Future have officially signed a deal with Sony Red Distribution. The 11-member group, who were recently reported to be in talks with the company, finalised the contract on Tuesday, effectively forming their own imprint label Odd Future Records. "We kinda joke that they signed to themselves, but it's actually the truth," manager Chris Clancy explained to MTV News. "The way it's working is Odd Future Records is an entity that will live on Red Distribution, which will be run and operated by Odd Future. That means in regards to releases, art, music, schedule, we're not bound to quarters (more)...
- 4/26/2011
- by By Jennifer Still
- Digital Spy
Odd Future are reportedly on the cusp of inking a deal with Sony Red Distribution. Rap Radar reports that the 11-member Los Angeles based rap group will finalise a contract with the company in the upcoming days which allows them to maintain "100% creative control" of the material they produce. "It's based on getting the distribution deal we've always envisioned that allows the group to 'sign themselves' to their own company and keep their masters," manager Chris Clancy told the website in a statement. "They will have 100% creative control of all aspects of their music, art (more)...
- 4/26/2011
- by By Jennifer Still
- Digital Spy
Rap collective will maintain '100 percent creative control,' according to manager.
By Rob Markman
Odd Future's Tyler The Creator
Photo: Tim Mosenfelder/ Getty Images
It's no secret that Odd Future Wolf Gang Kill Them All have been heavily courted by the music industry's major players. Through its music and live performances, the rap collective has branded itself as unpredictable, wildly creative and independent, and now there's a deal in the works to help them stay that way. On Tuesday (April 26), manager Chris Clancy confirmed to MTV News that a record deal with Red Distribution/Sony is in the works.
"It's based on getting the distribution deal we've always envisioned that allows the group to 'sign themselves' to their own company and keep their masters," Clancy told Rap Radar of the impending deal. "They will have 100 percent creative control of all aspects of their music, art, and release schedule with...
By Rob Markman
Odd Future's Tyler The Creator
Photo: Tim Mosenfelder/ Getty Images
It's no secret that Odd Future Wolf Gang Kill Them All have been heavily courted by the music industry's major players. Through its music and live performances, the rap collective has branded itself as unpredictable, wildly creative and independent, and now there's a deal in the works to help them stay that way. On Tuesday (April 26), manager Chris Clancy confirmed to MTV News that a record deal with Red Distribution/Sony is in the works.
"It's based on getting the distribution deal we've always envisioned that allows the group to 'sign themselves' to their own company and keep their masters," Clancy told Rap Radar of the impending deal. "They will have 100 percent creative control of all aspects of their music, art, and release schedule with...
- 4/26/2011
- MTV Music News
'We kinda joke that they signed to themselves, but it's actually the truth,' Chris Clancy tells MTV News.
By Rob Markman
Odd Future's Hodgy Beats and Tyler The Creator
Photo: Tim Mosenfelder/ Getty Images
The ink is dry. Earlier on Tuesday (April 26), it was reported that Odd Future were close to finalizing a deal with Red Distribution/Sony, and in an interview with MTV News the group's manager, Chris Clancy, has confirmed that the deal is officially done.
The newly created label's name? Odd Future Records — that is, unless Tyler and his bandmates haven't already changed their minds. "They have creative control, they can call it F--- Off Records by noon," Clancy said with a laugh.
"We kinda joke that they signed to themselves, but it's actually the truth," Clancy added. "The way it's working is Odd Future Records is an entity that will live on Red Distribution, which...
By Rob Markman
Odd Future's Hodgy Beats and Tyler The Creator
Photo: Tim Mosenfelder/ Getty Images
The ink is dry. Earlier on Tuesday (April 26), it was reported that Odd Future were close to finalizing a deal with Red Distribution/Sony, and in an interview with MTV News the group's manager, Chris Clancy, has confirmed that the deal is officially done.
The newly created label's name? Odd Future Records — that is, unless Tyler and his bandmates haven't already changed their minds. "They have creative control, they can call it F--- Off Records by noon," Clancy said with a laugh.
"We kinda joke that they signed to themselves, but it's actually the truth," Clancy added. "The way it's working is Odd Future Records is an entity that will live on Red Distribution, which...
- 4/26/2011
- MTV Music News
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