Exclusive: Former Lionsgate co-coo and Motion Picture Group co-president Steve Beeks and former Fox Division president Mike Dunn have launched Elemental Content And Solutions, a new short form production and distribution company that will be a fulcrum for funding and creating live action and animated series, told in three to five minute segments. They have sealed their inaugural partnership deal with content creator Madefire that they will fete at an event tonight at San Diego Comic-Con, with more content creator partnerships to follow.
They become the latest player in a short form content field that includes Jeffrey Katzenberg’s Quibi and several others betting that youthful consumers 18-34 will spark to a new way of consuming content, in short bites. Elemental’s initial focus will be to line up content as they align with mobile telecommunications carriers in high-growth international markets whose youthful customers are clamoring for such content. The...
They become the latest player in a short form content field that includes Jeffrey Katzenberg’s Quibi and several others betting that youthful consumers 18-34 will spark to a new way of consuming content, in short bites. Elemental’s initial focus will be to line up content as they align with mobile telecommunications carriers in high-growth international markets whose youthful customers are clamoring for such content. The...
- 7/18/2019
- by Mike Fleming Jr
- Deadline Film + TV
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