U.K. broadcasters BBC, ITV, Channel 4, Channel 5/ViacomCBS U.K. have agreed to avoid the use of the collective term B.A.M.E — short for Black, Asian and minority ethnic — wherever more specific terms are available.
The recommendation to avoid the acronym is from a Sir Lenny Henry Centre (Lhc) for Media Diversity report, which included in-depth interviews with journalists, academics, network groups, writers and thought leaders, as well as audience focus groups and thorough linguistic analysis.
The report found that there was a lack of trust around the collective term, due to the belief that it has been used to hide failings in the representation of specific ethnic groups.
Going forward, “wherever possible,” the acronym will be avoided in internal and external corporate communications, content and editorial news content, the broadcasters said.
ITN, which produces broadcast news programs for ITV, Channel 4 and Channel 5/ViacomCBS U.K.
The recommendation to avoid the acronym is from a Sir Lenny Henry Centre (Lhc) for Media Diversity report, which included in-depth interviews with journalists, academics, network groups, writers and thought leaders, as well as audience focus groups and thorough linguistic analysis.
The report found that there was a lack of trust around the collective term, due to the belief that it has been used to hide failings in the representation of specific ethnic groups.
Going forward, “wherever possible,” the acronym will be avoided in internal and external corporate communications, content and editorial news content, the broadcasters said.
ITN, which produces broadcast news programs for ITV, Channel 4 and Channel 5/ViacomCBS U.K.
- 12/7/2021
- by Naman Ramachandran
- Variety Film + TV
UK broadcasters have committed to stop using the acronym Bame “wherever possible” in favor of specificity, as recommended by a report from the Lenny Henry Centre for Media Diversity.
In a rare joint press statement, the BBC, ITV, Channel 4 and Viacom-owned Channel 5 said they will all try and move away from the “catch all term,” which the research found has a lack of trust around it due to the belief it has been used to hide failings in the representation of specific ethnic groups.
“The move towards specificity, and away from a catch-all term, paves the way for greater acknowledgement of the unique experience of people from different ethnic backgrounds and offers insight into the issues facing specific groups,” said the statement, which was backed with quotes from diversity chiefs at all major broadcasters.
The networks will instead use more specific terms whenever they are available as part...
In a rare joint press statement, the BBC, ITV, Channel 4 and Viacom-owned Channel 5 said they will all try and move away from the “catch all term,” which the research found has a lack of trust around it due to the belief it has been used to hide failings in the representation of specific ethnic groups.
“The move towards specificity, and away from a catch-all term, paves the way for greater acknowledgement of the unique experience of people from different ethnic backgrounds and offers insight into the issues facing specific groups,” said the statement, which was backed with quotes from diversity chiefs at all major broadcasters.
The networks will instead use more specific terms whenever they are available as part...
- 12/7/2021
- by Max Goldbart
- Deadline Film + TV
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