Las Vegas -- Two packed sessions at Natpe on Thursday morning offered tips on developing a Web series and strategies on making it a hit.
The sessions took place on the final day of the confab on the exhibition floor, something new the organization implemented this year.
CBS Interactive senior vp/Gm Anthony Soohoo and Mark Grossan, producer of Web series "Novel Adventures," talked about the show's creation. The producers came to CBS Interactive with a sponsor, Saturn, already attached, which Soohoo admitted made it "a lot easier" to greenlight.
"But we do look at projects with no sponsor; we also try to determine if there is potential for it to live on air as a series, or we will work with the content creators to find a sponsor," Soohoo said.
Grossan said he and "Novel" creator Jonathan Prince are now developing the series into a traditional series to pitch...
The sessions took place on the final day of the confab on the exhibition floor, something new the organization implemented this year.
CBS Interactive senior vp/Gm Anthony Soohoo and Mark Grossan, producer of Web series "Novel Adventures," talked about the show's creation. The producers came to CBS Interactive with a sponsor, Saturn, already attached, which Soohoo admitted made it "a lot easier" to greenlight.
"But we do look at projects with no sponsor; we also try to determine if there is potential for it to live on air as a series, or we will work with the content creators to find a sponsor," Soohoo said.
Grossan said he and "Novel" creator Jonathan Prince are now developing the series into a traditional series to pitch...
- 1/29/2009
- by By Kimberly Nordyke
- The Hollywood Reporter - Movie News
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