New York -- IFC on Tuesday unveiled new tagline "Always On. Slightly Off" along with a programming slate featuring such stars as David Cross, Will Arnett and the Kids in the Hall, as well as satire newspaper The Onion.
Launching this month, the new brand identity evolves IFC's focus from indie films to more original programming, especially in the area of edgy comedy. It also differentiates it further from sibling network Sundance Channel, which is also part of Cablevision's Rainbow Media network unit.
The company said the new tagline and focus reflects "the attitude of its influential 70% male audience."
Centerpieces of IFC's new slate are "The Increasingly Poor Decisions of Todd Margaret," starring David Cross and Will Arnett in their first project together since "Arrested Development," set to launch in the fall; and "Onion News Network," the first TV series based on the weekly fake newspaper and web series,...
Launching this month, the new brand identity evolves IFC's focus from indie films to more original programming, especially in the area of edgy comedy. It also differentiates it further from sibling network Sundance Channel, which is also part of Cablevision's Rainbow Media network unit.
The company said the new tagline and focus reflects "the attitude of its influential 70% male audience."
Centerpieces of IFC's new slate are "The Increasingly Poor Decisions of Todd Margaret," starring David Cross and Will Arnett in their first project together since "Arrested Development," set to launch in the fall; and "Onion News Network," the first TV series based on the weekly fake newspaper and web series,...
- 3/23/2010
- by By Georg Szalai
- The Hollywood Reporter - Movie News
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