Today Photon Group officially relaunches as Enero. Former staffer Cathie McGinn – who now works at Mumbrella – was marketing manager at Photon agency Geekdom during its excessive 2008-2009 period.
Looking back, those days seem paradoxically innocent as childhood, and also as irresponsibly decadent as the last days of Rome.
I worked at Geekdom, Photon’s answer to Icarus. One year we flew highest and brightest, the next we were tumbling to earth in flames. When things were good, they were both good and intensely dysfunctional. When they were bad, it was like being trapped on an ice floe, slowly breaking up. These days, Enero’s unostentatious headquarters are in a modest sidestreet near Sydney’s central station. And the company is now run in a similarly sensible way.
Four years ago, it was somewhat different. Every Friday in Photon’s George Street HQ, the staff of most of the agencies quartered...
Looking back, those days seem paradoxically innocent as childhood, and also as irresponsibly decadent as the last days of Rome.
I worked at Geekdom, Photon’s answer to Icarus. One year we flew highest and brightest, the next we were tumbling to earth in flames. When things were good, they were both good and intensely dysfunctional. When they were bad, it was like being trapped on an ice floe, slowly breaking up. These days, Enero’s unostentatious headquarters are in a modest sidestreet near Sydney’s central station. And the company is now run in a similarly sensible way.
Four years ago, it was somewhat different. Every Friday in Photon’s George Street HQ, the staff of most of the agencies quartered...
- 7/3/2012
- by Cathie McGinn
- Encore Magazine
One of the most controversial names in the media and marketing industry will vanish from the landscape tomorrow when Photon Group officially becomes Enero.
The company was once one of the fastest growing listings on the Asx. Chairman Tim Hughes and CEO Matt Bailey embarked on an acquistion spree that saw the share price soar although the company became loaded with debt and virtually open ended earnout commitments to founders of the companies they had bought.
The company then teetered on the brink of failure before being turned around by CEO Jeremy Philips who sold many of its businesses and reduced its debts to a manageable level.
Melhuish
Matthew Melhuish, co-founder of Bmf which remains a Photon agency, has since taken over as CEO. In April he unveiled a simplified structure and the plan to rename the company Enero to distance it from the excesses of Photon.
Along with Bmf,...
The company was once one of the fastest growing listings on the Asx. Chairman Tim Hughes and CEO Matt Bailey embarked on an acquistion spree that saw the share price soar although the company became loaded with debt and virtually open ended earnout commitments to founders of the companies they had bought.
The company then teetered on the brink of failure before being turned around by CEO Jeremy Philips who sold many of its businesses and reduced its debts to a manageable level.
Melhuish
Matthew Melhuish, co-founder of Bmf which remains a Photon agency, has since taken over as CEO. In April he unveiled a simplified structure and the plan to rename the company Enero to distance it from the excesses of Photon.
Along with Bmf,...
- 7/2/2012
- by mumbrella
- Encore Magazine
Andy Schleck won at the highest finish in Tour history, but Thomas Voeckler clings on to the yellow jersey by 15 seconds
Stage 18: Pinerolo to Col du Galibier (200.5km)
Three of the Tour's nine hors category Alpine climbs loom ominously between the riders and the finish line today in a stage that should go some way towards sorting out the men from the boys ... unlike several other stages we predicted would do so, only for the Gc to remain more or less the same.
First up is the Col Agnel (2,744m), the third-highest pass in Tour history, followed by the Col d'Izoard (2,360m) with an average ascent of 7.1%. Finally, an exhausted field must tackle the Col du Galibier (2,645m), where the first rider to the summit will stand on the stage-winner's podium at a higher altitude than any competitor in Tour de France history.
The highest summit finish the Tour...
Stage 18: Pinerolo to Col du Galibier (200.5km)
Three of the Tour's nine hors category Alpine climbs loom ominously between the riders and the finish line today in a stage that should go some way towards sorting out the men from the boys ... unlike several other stages we predicted would do so, only for the Gc to remain more or less the same.
First up is the Col Agnel (2,744m), the third-highest pass in Tour history, followed by the Col d'Izoard (2,360m) with an average ascent of 7.1%. Finally, an exhausted field must tackle the Col du Galibier (2,645m), where the first rider to the summit will stand on the stage-winner's podium at a higher altitude than any competitor in Tour de France history.
The highest summit finish the Tour...
- 7/22/2011
- by Barry Glendenning
- The Guardian - Film News
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