Bunnings has again topped the Sca iQ Veritonic Audio Logo Index 2022~ for the third consecutive year, while food delivery service Menulog continues its inexorable rise jumping to second place after making its debut in the top 10 audio logos last year, with the key to its success using melody in combination with its brand name.
Bunnings had a Veritonic Audio Score of 86 and ranked highest across almost all indicators including recall, correct identification of the brand and industry, and emotional attributes including trust, familiarity, and authenticity.
Sca iQ, Sca’s media research and insights division, in partnership with audio intelligence platform Veritonic, today launched the Sca iQ Veritonic Audio Logo Index 2022, a one-of-its-kind study into audio branding effectiveness and emotional resonance of the audio assets of 44 of Australia’s biggest brands.
The top 10 performing audio logos were:
Bunnings Menulog Chemist Warehouse O'Brien Bob Jane T-Mart Aami Toyota Bcf McDonald's Telstra
Menulog...
Bunnings had a Veritonic Audio Score of 86 and ranked highest across almost all indicators including recall, correct identification of the brand and industry, and emotional attributes including trust, familiarity, and authenticity.
Sca iQ, Sca’s media research and insights division, in partnership with audio intelligence platform Veritonic, today launched the Sca iQ Veritonic Audio Logo Index 2022, a one-of-its-kind study into audio branding effectiveness and emotional resonance of the audio assets of 44 of Australia’s biggest brands.
The top 10 performing audio logos were:
Bunnings Menulog Chemist Warehouse O'Brien Bob Jane T-Mart Aami Toyota Bcf McDonald's Telstra
Menulog...
- 11/7/2022
- Podnews.net
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