Exclusive: U.S. producer Joanne Rubino (Hatfields & McCoys), former President of Production at ThinkFactory Media, is launching Los Angeles-based Be Brave Media, with a slate of projects including a biopic of “Chocolate King” Milton Hershey.
Be Brave will develop, package and produce between three to six projects a year. Budget ranges of the films and TV series will vary.
Hershey will chart how Hershey’s journey began as a teenager in rural Pennsylvania and went on to see him found and run one of the world’s top confectioners and become a leading businessman and philanthropist. The M.S. Hershey Foundation, the Hershey Company and the Hershey Trust Company have granted the producing team access to the Hershey Community Archives, including images, documents and other private material.
Rubino is producing with frequent collaborator and partner Darla Marasco of Marasco Media. Rubino also co-wrote the script with Sam Juergens and David Juergens,...
Be Brave will develop, package and produce between three to six projects a year. Budget ranges of the films and TV series will vary.
Hershey will chart how Hershey’s journey began as a teenager in rural Pennsylvania and went on to see him found and run one of the world’s top confectioners and become a leading businessman and philanthropist. The M.S. Hershey Foundation, the Hershey Company and the Hershey Trust Company have granted the producing team access to the Hershey Community Archives, including images, documents and other private material.
Rubino is producing with frequent collaborator and partner Darla Marasco of Marasco Media. Rubino also co-wrote the script with Sam Juergens and David Juergens,...
- 10/13/2020
- by Andreas Wiseman
- Deadline Film + TV
Slinky — the popular springy children’s toy — is getting the Hollywood treatment. Tamra Davis, the filmmaker of “Billy Madison” and “Half Baked,” is set to direct “Slinky,” a movie based on the true story behind the inception of the playroom staple.
Though the Slinky was created by Richard James, the film will center on his wife Betty James, who took over the struggling business after her husband left her with their six children and a nearly bankrupt company. In an era dominated by male CEOs, Betty James held her own and helped turn the Slinky into a must-have item for kids.
Joanne Rubino is producing the film through her Be Brave Media production banner. Chris Sivertson is writing the “Slinky” screenplay, along with Ann Carli and Cristina Curbelo. Principal photography is expected to begin in 2021.
“I am so thrilled to have the opportunity to tell the story of Betty James; a female inventor,...
Though the Slinky was created by Richard James, the film will center on his wife Betty James, who took over the struggling business after her husband left her with their six children and a nearly bankrupt company. In an era dominated by male CEOs, Betty James held her own and helped turn the Slinky into a must-have item for kids.
Joanne Rubino is producing the film through her Be Brave Media production banner. Chris Sivertson is writing the “Slinky” screenplay, along with Ann Carli and Cristina Curbelo. Principal photography is expected to begin in 2021.
“I am so thrilled to have the opportunity to tell the story of Betty James; a female inventor,...
- 10/6/2020
- by Rebecca Rubin
- Variety Film + TV
Joanne Rubino has been promoted to President of Production, Thinkfactory Media, from her previous Evp role. In her elevated position, Rubino will continue to oversee all aspects of production on Thinkfactory Media's scripted and unscripted series, along with a continued focus on the financials of the overall company. Rubino has played a key role as both producer and a production executive on recent series including Cmt’s hit Sun Records and WeTV’s Mama June: From Not to Ho…...
- 6/12/2017
- Deadline TV
Following its June sale to Britain’s ITV, Thinkfactory Media has reshuffled its exec ranks. Founder and CEO Leslie Greif has promoted 12-year company veteran Joanne Rubino to Svp of production, continuing to oversee all Thinkfactory production and additionally handling biz dev duties and all corporate finance oversight. Adam Freeman, who started with Thinkfactory in 2006 as showrunner on Gene Simmons Family Jewels and worked on productions including Sinbad: It’s Just Family, Dogg After Dark, Marriage Bootcamp: Bridezillas, Kissteria, Hatfields & McCoys: White Lightning and The Great Santini Brothers, is now creative director overseeing unscripted development and productions. He’ll also consult on scripted programming for Thinkfactory. Aaron Fishman currently oversees the R&B Divas franchise and has been named executive producer. The team will report to new Evp Adam Reed, who was promoted to the post in September.
- 10/16/2013
- by THE DEADLINE TEAM
- Deadline TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.