By Roxanne Khamsi
(Click here for the original article)
It could almost be enough to make Cruella de Vil consider a nicotine patch: a new analysis has found that films with scenes that show smoking reliably make less money at the box office than their cigarette-free counterparts. The finding, says Stanton Glantz, director of the Center for Tobacco Control Research and Education at the University of California, San Francisco, adds to the case for giving any movie that depicts smoking to an automatic 'R' rating.
Together with Jonathan Polansky, who helped craft anti-smoking messaging in the past and now heads the California-based media campaign company Onbeyond, Glantz reviewed information on 1,232 movies released in the U.S. that were among the top 10 grossing films for at least one week between 2002 and 2010.
Movies with bigger budgets tended to earn more at the box-office, as they were more likely to feature big stars and massive promotional marketing.
(Click here for the original article)
It could almost be enough to make Cruella de Vil consider a nicotine patch: a new analysis has found that films with scenes that show smoking reliably make less money at the box office than their cigarette-free counterparts. The finding, says Stanton Glantz, director of the Center for Tobacco Control Research and Education at the University of California, San Francisco, adds to the case for giving any movie that depicts smoking to an automatic 'R' rating.
Together with Jonathan Polansky, who helped craft anti-smoking messaging in the past and now heads the California-based media campaign company Onbeyond, Glantz reviewed information on 1,232 movies released in the U.S. that were among the top 10 grossing films for at least one week between 2002 and 2010.
Movies with bigger budgets tended to earn more at the box-office, as they were more likely to feature big stars and massive promotional marketing.
- 10/10/2011
- Huffington Post
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