Photograph by Jonny Valiant
Out Of Fashion: "It throws people off," says ousted CEO Ray Brunner of his white-stocking style. So did his controversial reign. Then-ceo Brunner said that Dwr Kitchen was ahead of plan. That "plan" must have been extraordinarily conservative. Only one person purchased a Dwr kitchen in 2009. | Photograph by Clay Patrick McBride
Retailer Design Within Reach helped create a new appreciation for the modernist aesthetic. With design more mainstream than ever, why is the company in such dire straits?
Well-founded Fears "Dwr was a profitable, audacious business until the evil forces of mass-market retailing took over," says Dwr founder Rob Forbes. | Photograph by Clay Patrick McBride
The Wigan Garden Spade is a thing of verdant beauty. Its hunter-green steel and sunny ash-wood handle evoke the pastoral fantasias of an aspiring gentleman farmer -- a dwarf maple in your yard, perhaps, around the base of which you can,...
Out Of Fashion: "It throws people off," says ousted CEO Ray Brunner of his white-stocking style. So did his controversial reign. Then-ceo Brunner said that Dwr Kitchen was ahead of plan. That "plan" must have been extraordinarily conservative. Only one person purchased a Dwr kitchen in 2009. | Photograph by Clay Patrick McBride
Retailer Design Within Reach helped create a new appreciation for the modernist aesthetic. With design more mainstream than ever, why is the company in such dire straits?
Well-founded Fears "Dwr was a profitable, audacious business until the evil forces of mass-market retailing took over," says Dwr founder Rob Forbes. | Photograph by Clay Patrick McBride
The Wigan Garden Spade is a thing of verdant beauty. Its hunter-green steel and sunny ash-wood handle evoke the pastoral fantasias of an aspiring gentleman farmer -- a dwarf maple in your yard, perhaps, around the base of which you can,...
- 11/27/2009
- by Jeff Chu
- Fast Company
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