Roske was the Creative Director for NBC Skycastle in Burbank, CA, for 10 years. From there he went to MJA Advertising in Beverly Hills for 3 years and now produces under his own banner, roske.tv. Roske has directed commercials for Coke, Subaru, uni-ball pens, Morongo Resort, Snoqualmie and Buffalo Thunder casinos, UNESCO, Expedia, series for the Olympics, 20+ segments for Radford Motors and more.