While A+E’s History Channel sets out to tell the story of Abraham Lincoln in a documentary over three nights it will also tell the stories of formerly enslaved people who were also an important part of that era in a mini-series backed by one of its advertisers.
Ancestry is sponsoring a three-part miniseries that will accompany the Lincoln work, which debuts February 20, the latest in A+E’s efforts to craft bespoke programming segments that burnish ad messages while at the same time keeping viewers tuned to the programing for which they originally came.
“To me, this is not a commercial break, this is not a ‘brought to you by,’” says David DeSocio, executive vice president of ad sales marketing and partnerships at A+E Networks, in a recent interview. “It’s a continuation of the story, but on a very personal level.”
Each of the content segments accompanying...
Ancestry is sponsoring a three-part miniseries that will accompany the Lincoln work, which debuts February 20, the latest in A+E’s efforts to craft bespoke programming segments that burnish ad messages while at the same time keeping viewers tuned to the programing for which they originally came.
“To me, this is not a commercial break, this is not a ‘brought to you by,’” says David DeSocio, executive vice president of ad sales marketing and partnerships at A+E Networks, in a recent interview. “It’s a continuation of the story, but on a very personal level.”
Each of the content segments accompanying...
- 2/16/2022
- by Brian Steinberg
- Variety Film + TV
Lifetime is trying to turn a commercial break into a holiday tradition.
Last year, the A+E Networks-backed cable outlet showcased a 15 minute “mini-movie” that starred actor Mario Lopez as KFC scion Col. Harland Sanders. The steamy short poked fun at the network’s famous soapy dramas. At 8 p.m. Friday, Lifetime will bring out a new short film, one that is devoted to showcasing Procter & Gamble’s Olay. “A Merry & Bright Makeover” features Monique Coleman, who has starred in Disney’s “High School Musical” and is slated to appear during the premiere of Lifetime’s “A Christmas Dance Reunion.”
“You won’t find a more engaged audience than Lifetime viewers hunkering down for ‘It’s A Wonderful Lifetime’ holiday movies, and we leverage that passion to the advantage of our partners,” said David DeSocio, executive vice president of ad sales and partnership marketing for A+E Networks, in a prepared statement.
Last year, the A+E Networks-backed cable outlet showcased a 15 minute “mini-movie” that starred actor Mario Lopez as KFC scion Col. Harland Sanders. The steamy short poked fun at the network’s famous soapy dramas. At 8 p.m. Friday, Lifetime will bring out a new short film, one that is devoted to showcasing Procter & Gamble’s Olay. “A Merry & Bright Makeover” features Monique Coleman, who has starred in Disney’s “High School Musical” and is slated to appear during the premiere of Lifetime’s “A Christmas Dance Reunion.”
“You won’t find a more engaged audience than Lifetime viewers hunkering down for ‘It’s A Wonderful Lifetime’ holiday movies, and we leverage that passion to the advantage of our partners,” said David DeSocio, executive vice president of ad sales and partnership marketing for A+E Networks, in a prepared statement.
- 12/3/2021
- by Brian Steinberg
- Variety Film + TV
Colonel Harland Sanders has for decades captured the fancy of the American public, usually over the course of dozens of 30-second commercials for KFC that break into TV programs. On Sunday, he won’t have to interrupt any longer.
He’s getting his own show.
Mario Lopez will star as the nation’s best-known fried-chicken spokesman in a steamy Lifetime “mini-movie” that hinges less on the chain’s “secret recipe” of 11 herbs and spices and more on dysfunctional family dynamics and forbidden love. And while the Lifetime program, “A Recipe for Seduction,” has all the hallmarks of one of the A+E-owned cable outlet’s high-drama potboilers, it is in essence a 15-minute commercial for the Yum Brands restaurant.
Most advertisers hope their commercials will spur consumers to buy their products after they see the spots. But KFC will use promotions for “Seduction,” which airs at noon on December 13, to order lunch.
He’s getting his own show.
Mario Lopez will star as the nation’s best-known fried-chicken spokesman in a steamy Lifetime “mini-movie” that hinges less on the chain’s “secret recipe” of 11 herbs and spices and more on dysfunctional family dynamics and forbidden love. And while the Lifetime program, “A Recipe for Seduction,” has all the hallmarks of one of the A+E-owned cable outlet’s high-drama potboilers, it is in essence a 15-minute commercial for the Yum Brands restaurant.
Most advertisers hope their commercials will spur consumers to buy their products after they see the spots. But KFC will use promotions for “Seduction,” which airs at noon on December 13, to order lunch.
- 12/7/2020
- by Brian Steinberg
- Variety Film + TV
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