People Of Culture Studios Forms Management Joint Venture With New Breed To Rep Asian Artists In U.S.
Exclusive: Labid Aziz’s People of Culture (PoC) Studios has formed a management joint venture with New Breed, Inc. The venture will represent New Breed’s international artists in the U.S.
New Breed primarily represents music artists from from Japan, Thailand, Philippines, Korea and U.S., and its new Jv with TV and film content house PoC Studios will also help artists from Bangladesh, India, Pakistan, and other countries across Asia and Africa to break into the States.
The partners are using the K-pop blueprint as inspiration, noting how the genre established itself in the U.S.
The first artist repped is Filipino singer Sheki (aka Sheki Arzaga), who is part of the AKB48 singers from across Asia. PoC teamed with her management last month for a performance at Sunset Boulevard famed dive bar Whiskey a Go Go and was the studio behind the music video for her single ‘Good For Ya.
New Breed primarily represents music artists from from Japan, Thailand, Philippines, Korea and U.S., and its new Jv with TV and film content house PoC Studios will also help artists from Bangladesh, India, Pakistan, and other countries across Asia and Africa to break into the States.
The partners are using the K-pop blueprint as inspiration, noting how the genre established itself in the U.S.
The first artist repped is Filipino singer Sheki (aka Sheki Arzaga), who is part of the AKB48 singers from across Asia. PoC teamed with her management last month for a performance at Sunset Boulevard famed dive bar Whiskey a Go Go and was the studio behind the music video for her single ‘Good For Ya.
- 10/26/2023
- by Jesse Whittock and Liz Shackleton
- Deadline Film + TV
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