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Nyt Cooking, the subscription recipe site from The New York Times, will sell 95 at-home cooking kits curated by guest chefs as a new means to grow revenue and boost readership for the service.
Beginning on Wednesday, readers — regardless if they are subscribers — can visit the New York Times online store to be notified when the kits are available for purchase. At launch, Nyt Cooking will offer three different kits created by the chefs Nina Compton, Chintan Pandya and Naoko Takei Moore, in partnership with Times cooking journalists.
Unlike other meal delivery services, each kit will only include non-perishable items. The focus will instead be toward speciality ingredients that can be used across four signature recipes from the chefs, which will be written down in a booklet inside the kit, and four other recipes on Nyt Cooking that incorporate similar ingredients. Home cooks who...
Nyt Cooking, the subscription recipe site from The New York Times, will sell 95 at-home cooking kits curated by guest chefs as a new means to grow revenue and boost readership for the service.
Beginning on Wednesday, readers — regardless if they are subscribers — can visit the New York Times online store to be notified when the kits are available for purchase. At launch, Nyt Cooking will offer three different kits created by the chefs Nina Compton, Chintan Pandya and Naoko Takei Moore, in partnership with Times cooking journalists.
Unlike other meal delivery services, each kit will only include non-perishable items. The focus will instead be toward speciality ingredients that can be used across four signature recipes from the chefs, which will be written down in a booklet inside the kit, and four other recipes on Nyt Cooking that incorporate similar ingredients. Home cooks who...
- 9/14/2022
- by J. Clara Chan
- The Hollywood Reporter - Movie News
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