Will Smith is one of the most prolific and charismatic actors out there and has made countless movies in different genres. In recent memory, his most dramatic performance was his infamous Oscars slap which rocked millions during the live telecast and caused a cascade of unfortunate turns for the actor’s life and career.
The public outburst did not stop Smith from pursuing other projects from other media like gaming. Last year, his newest video game Undawn launched on various mobile platforms and reports have indicated that it was a flop. The entertainment industry has been oversaturated with the zombie genre and it is time for developers to wake up and realize that mobile gaming is a risky venture regardless of genre or the people involved.
Will Smith’s Undawn Is Just As Bad As The Oscar Slap
Will Smith stars as Trey Jones in Tencent’s Undawn.
Mobile gaming...
The public outburst did not stop Smith from pursuing other projects from other media like gaming. Last year, his newest video game Undawn launched on various mobile platforms and reports have indicated that it was a flop. The entertainment industry has been oversaturated with the zombie genre and it is time for developers to wake up and realize that mobile gaming is a risky venture regardless of genre or the people involved.
Will Smith’s Undawn Is Just As Bad As The Oscar Slap
Will Smith stars as Trey Jones in Tencent’s Undawn.
Mobile gaming...
- 3/22/2024
- by Rouvin Josef Quirimit
- FandomWire
Zombie survival game Undawn, despite a $140m budget and the starry presence of Will Smith, was such a sales disappointment that its maker is rethinking its strategy.
Remember when that blockbuster zombie survival RPG Undawn came out last year? The one with the massive budget, the backing of industry giant Tencent, and with Will Smith as its star? No, neither do we.
A quick Google tells us that Undawn launched in June 2023, and that it’s a PC and mobile survival game which stars Smith as Trey Jones, a character who guides the player around its post-apocalyptic, lousy-with-zombies world. If the marketing for the game completely passed us by, then it clearly flew under most other people’s radars, too.
According to a report by Reuters (first picked up by IGN), the game has proved to be such a sales disappointment that it’s prompted Tencent to rethink its entire approach to making games.
Remember when that blockbuster zombie survival RPG Undawn came out last year? The one with the massive budget, the backing of industry giant Tencent, and with Will Smith as its star? No, neither do we.
A quick Google tells us that Undawn launched in June 2023, and that it’s a PC and mobile survival game which stars Smith as Trey Jones, a character who guides the player around its post-apocalyptic, lousy-with-zombies world. If the marketing for the game completely passed us by, then it clearly flew under most other people’s radars, too.
According to a report by Reuters (first picked up by IGN), the game has proved to be such a sales disappointment that it’s prompted Tencent to rethink its entire approach to making games.
- 3/22/2024
- by Ryan Lambie
- Film Stories
Tencent Games has created many popular video games but their fans will always remember Undawn for being a complete disaster. The game was endorsed by actor Will Smith, who also appears in the game, and had a gigantic budget. All this came crashing down as the game failed to attract the audience, making it one of the biggest financial failures for the company.
Will Smith as Trey Jones in Undawn
Undawn was the first game to fail under Tencent Games’ “in-house” production plan, which was going to help the studios make profits of their own. The development and marketing of the game cost the studios around 1 billion yuan (roughly $140 million), which is $40 million more than Christopher Nolan’s 2023 blockbuster hit, Oppenheimer.
Will Smith’s Undawn was a major flop Will Smith as Trey Jones in Undawn
If you have not heard about Tencent Games’ Undawn, we don’t blame you.
Will Smith as Trey Jones in Undawn
Undawn was the first game to fail under Tencent Games’ “in-house” production plan, which was going to help the studios make profits of their own. The development and marketing of the game cost the studios around 1 billion yuan (roughly $140 million), which is $40 million more than Christopher Nolan’s 2023 blockbuster hit, Oppenheimer.
Will Smith’s Undawn was a major flop Will Smith as Trey Jones in Undawn
If you have not heard about Tencent Games’ Undawn, we don’t blame you.
- 3/22/2024
- by Farhan Asif
- FandomWire
Will Smith has been a leading man in Hollywood for almost 30 years now, and the actor is not slowing down in coming up with new projects. The actor has starred in highly successful franchises like Men in Black, and Bad Boys. He has also been part of many acclaimed films in his career and won an Oscar for his role in 2021’s King Richard.
Will Smith as Richard Williams in King Richard
In addition to films, Smith also ventured into the world of gaming last year, endorsing the survival zombie apocalypse game Undawn, where he plays the lead character. The game was launched last year, and unfortunately, it has turned out to be a huge disaster.
Relatively Unknown Will Smith Game Undawn Reportedly Flopped Big Time Will Smith played the character Trey Jones in the game Undawn
Last year in May, Will Smith endorsed Tencent’s zombie apocalypse game Undawn.
Will Smith as Richard Williams in King Richard
In addition to films, Smith also ventured into the world of gaming last year, endorsing the survival zombie apocalypse game Undawn, where he plays the lead character. The game was launched last year, and unfortunately, it has turned out to be a huge disaster.
Relatively Unknown Will Smith Game Undawn Reportedly Flopped Big Time Will Smith played the character Trey Jones in the game Undawn
Last year in May, Will Smith endorsed Tencent’s zombie apocalypse game Undawn.
- 3/22/2024
- by Rahul Thokchom
- FandomWire
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