Prime Focus has invested a sum of Rs 400 million (Rs 40 crores) towards expansion of its Equipment Rental Division.The company will shift this division to a 10,000 sq ft facility at the strategically located Film City. Prime Focus has also appointed Hindi film cinematographer Kamalakar Rao as Cto of the Eqr division to head the consulting and support functions for the division.Prime Focus founder and global CEO Namit Malhotra said, "As the Indian entertainment segment enters the global landscape, it becomes imperative for our film makers to produce films ...
- 8/14/2009
- BusinessofCinema
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