Lupus La, a non-profit organization dedicated to finding the causes of and a cure for lupus, today unveiled its first-ever public service announcement as part of their Your Story Our Fight campaign, which launched earlier this month at their annual fundraiser, the Orange Ball 2019.
The new campaign was made possible through a generous grant from Gsk, a science-led global healthcare company, which is dedicated to finding additional effective treatments for lupus and advancing patient care, advocacy, and support.
The PSA is narrated by legendary R&b/pop pioneer and seven-time Grammy Award-winner Toni Braxton, who also serves on the Lupus La Board of Directors. Diagnosed with lupus several years ago, Braxton hasn’t allowed that to slow her career momentum nor her role as a proud mother of two.
Lupus La fights to shift each patient’s story from pain to promise by providing patient services and programs, supporting medical research and sparking national advocacy.
The new campaign was made possible through a generous grant from Gsk, a science-led global healthcare company, which is dedicated to finding additional effective treatments for lupus and advancing patient care, advocacy, and support.
The PSA is narrated by legendary R&b/pop pioneer and seven-time Grammy Award-winner Toni Braxton, who also serves on the Lupus La Board of Directors. Diagnosed with lupus several years ago, Braxton hasn’t allowed that to slow her career momentum nor her role as a proud mother of two.
Lupus La fights to shift each patient’s story from pain to promise by providing patient services and programs, supporting medical research and sparking national advocacy.
- 6/7/2019
- Look to the Stars
The Chainsmokers played a rare, semi-private, hometown L.A. show this week as a partnership with Pepsi, celebrating the brand’s history with pop music. The set nodded at Michael Jackson and Britney Spears, but it got the Party Report thinking bigger…
This was the marquee at the Palladium in Hollywood. Where else do we see this kind of billing?
…At the Super Bowl Halftime show, sponsored for the last several years by Pepsi. Could the guys behind “Closer,” “Paris,” “Somthing Just Like This,” and “Roses” be headed that way?
Before you say “no way, not big enough,” this prominent show (with a Sunset Blvd. mural) was billed as a concert with “Special Guests”. The surprises turned out to be Kehlani and up-and-comer Max. The NFL has done a halftime-by-committee a few times in recent years. If they do it again, these could be the guys to anchor it from the DJ booth.
This was the marquee at the Palladium in Hollywood. Where else do we see this kind of billing?
…At the Super Bowl Halftime show, sponsored for the last several years by Pepsi. Could the guys behind “Closer,” “Paris,” “Somthing Just Like This,” and “Roses” be headed that way?
Before you say “no way, not big enough,” this prominent show (with a Sunset Blvd. mural) was billed as a concert with “Special Guests”. The surprises turned out to be Kehlani and up-and-comer Max. The NFL has done a halftime-by-committee a few times in recent years. If they do it again, these could be the guys to anchor it from the DJ booth.
- 7/30/2018
- by Mikey Glazer
- The Wrap
Lupus La honored Fox Searchlight co-president Nancy Utley at its annual Orange Ball at the Beverly Wilshire Thursday night.
The Beverly Hills ballroom had a central dance floor with the woman of the hour, Utley, cutting a rug as the band played a wide range of renditions from The Jackson 5 to Ed Sheeran to Bruno Mars.
Utley admitted that she was initially hesitant to be honored, but went on to say that “this organization is trying to make sure that every lupus story has a happy ending.”
“As I’ve lived with this diagnosis for the last 27 years, it took some time to grow from fear and despair to acceptance and optimism,” Utley said while accepting the Daniel J. Wallace Founder’s Award. “I became intrigued about lending my voice — strong, relatively healthy voice — to tell the stories of those who have had it far harder than me.”
Utley, who...
The Beverly Hills ballroom had a central dance floor with the woman of the hour, Utley, cutting a rug as the band played a wide range of renditions from The Jackson 5 to Ed Sheeran to Bruno Mars.
Utley admitted that she was initially hesitant to be honored, but went on to say that “this organization is trying to make sure that every lupus story has a happy ending.”
“As I’ve lived with this diagnosis for the last 27 years, it took some time to grow from fear and despair to acceptance and optimism,” Utley said while accepting the Daniel J. Wallace Founder’s Award. “I became intrigued about lending my voice — strong, relatively healthy voice — to tell the stories of those who have had it far harder than me.”
Utley, who...
- 5/5/2018
- by Mannie Holmes
- Variety Film + TV
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