Have you ever hustled yourself to the gym to workout, just because it felt so good to shower and shampoo there?
If you haven’t, then you might want to check out one of Equinox’s 46 gyms in nine cities across the U.S. The workout center has seen an almost 30% increase in members showering there, ever since the gym introduced four Kiehl’s bath and body products: Grapefruit Liquid Body Cleanser, Amino Acid Shampoo, Grooming Aid formula 133 and Creme de Corps Body Moisturizer, a few months ago.
The unexpected result of the introduction is that celebrities like Nicole Kidman, Drew Barrymore, John Mayer and Hillary Swank, as well as non-bold-namer members, are actually showering more often at Equinox gyms, instead of hurrying home to hit the showers there.
“We heard that Equinox’s towel turnover is up by a third — people are actually going to the gyms just to...
If you haven’t, then you might want to check out one of Equinox’s 46 gyms in nine cities across the U.S. The workout center has seen an almost 30% increase in members showering there, ever since the gym introduced four Kiehl’s bath and body products: Grapefruit Liquid Body Cleanser, Amino Acid Shampoo, Grooming Aid formula 133 and Creme de Corps Body Moisturizer, a few months ago.
The unexpected result of the introduction is that celebrities like Nicole Kidman, Drew Barrymore, John Mayer and Hillary Swank, as well as non-bold-namer members, are actually showering more often at Equinox gyms, instead of hurrying home to hit the showers there.
“We heard that Equinox’s towel turnover is up by a third — people are actually going to the gyms just to...
- 4/7/2010
- by Jennifer Murray
- HollywoodLife
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