Bruno Sacco
- Composer
- Soundtrack
Sacco completed his training in Tarvisio and Udine. He then enrolled at the Polytechnic University of Turin. While he was still a student, Sacco worked for the car company Ghia to gain practical experience in car body design. In the following years he realized commissioned works for Ghia and the Pininfarina Group. In 1958, Sacco began working as a designer and engineer at Daimler-Benz. He worked under the leadership of Karl Wilfert, Friedrich Geiger and Béle Berényi and was involved in various important projects. He worked on the Mercedes-Benz 600 (W100) large sedan and the 230 SL (W113) Pagoda Roadster.
During this time, Sacco was put in charge of the design project for the Daimler-Benz safety exhibition. He was also responsible for the sports car studies C 111/1 and C 111/2, the so-called rolling test laboratories. From 1970, Sacco headed the body design and dimension design department at Daimler-Benz. During this time he was involved in the creation of the ESF prototypes and the W 123 model series. Five years later, in 1975, he became senior engineer and successor to Friedrich Geiger, who had previously headed the main stylistics department. In this position, Sacco exerted significant influence on the body design of Daimler-Benz cars.
His most significant achievements include the continuous development of the 111/3 design study from 1977 and the prestige Mercedes S-Class sedan from 1979. He also asserted himself with his Identify Corporate and developed the formal family character of the car manufacturer. With the design study CW311, which was characterized by aerodynamics and sharp lines, Sacco developed a future model for Mercedes cars. Many features of this study were carried over into the models of the 1970s and early 1980s such as the W126 S-Class. In the years that followed, the star designer had a continuous career with the company. In 1978, Sacco was appointed head of the stylistics department. In 1987 the board made him director of design.
From 1993 he became a member of the board of directors of Daimler-Benz Aktiengesellschaft. In this role, Sacco was also responsible for the design of the commercial vehicles. As a designer at Daimler-Benz, Sacco became a popular and recognized personality in the specialist industry. One of his principles was that the aesthetic quality of a product could "never compensate for a lack of technical quality". In doing so, he emphasized the parallel step between technical and formal innovation. During his many years of work, the star designer received several awards. In 1991 he was awarded the title of "Grande Ufficiale dell''Ordine al Merito della Repubblica Italiana". In 1993, Sacco accepted the "Cover Award - Auto & Design" in Torino. He was also awarded the "Premio Mexico 1994" by the Patronato Nacional de las Asociaciones de Diseno AC in Mexico.
On the other hand, the design of the S-Kasse (W140) was controversially discussed from 1991 onwards due to its dimensions and massiveness. In 1995, Sacco was honored with the "Apulia Award for Professional Achievement". In 1996 he was named "Best Designer" and "Designer's Designer" by "Car" magazine. In 1997 he received the "Raymond Loewy Designer Award" from the "Lucky Strike" brand worth 60,000 German marks. In 1999, Bruno Sacco, the chief designer of Daimler-Benz, retired. However, he remained a sought-after speaker, giving public lectures on design issues, among other things. In 2002 he received an honorary doctorate from the University of Udine, and in 2006 and 2007 he was inducted into the "Automotive Hall of Fame", Dearborn, and the "European Automotive Hall of Fame", Geneva.
During this time, Sacco was put in charge of the design project for the Daimler-Benz safety exhibition. He was also responsible for the sports car studies C 111/1 and C 111/2, the so-called rolling test laboratories. From 1970, Sacco headed the body design and dimension design department at Daimler-Benz. During this time he was involved in the creation of the ESF prototypes and the W 123 model series. Five years later, in 1975, he became senior engineer and successor to Friedrich Geiger, who had previously headed the main stylistics department. In this position, Sacco exerted significant influence on the body design of Daimler-Benz cars.
His most significant achievements include the continuous development of the 111/3 design study from 1977 and the prestige Mercedes S-Class sedan from 1979. He also asserted himself with his Identify Corporate and developed the formal family character of the car manufacturer. With the design study CW311, which was characterized by aerodynamics and sharp lines, Sacco developed a future model for Mercedes cars. Many features of this study were carried over into the models of the 1970s and early 1980s such as the W126 S-Class. In the years that followed, the star designer had a continuous career with the company. In 1978, Sacco was appointed head of the stylistics department. In 1987 the board made him director of design.
From 1993 he became a member of the board of directors of Daimler-Benz Aktiengesellschaft. In this role, Sacco was also responsible for the design of the commercial vehicles. As a designer at Daimler-Benz, Sacco became a popular and recognized personality in the specialist industry. One of his principles was that the aesthetic quality of a product could "never compensate for a lack of technical quality". In doing so, he emphasized the parallel step between technical and formal innovation. During his many years of work, the star designer received several awards. In 1991 he was awarded the title of "Grande Ufficiale dell''Ordine al Merito della Repubblica Italiana". In 1993, Sacco accepted the "Cover Award - Auto & Design" in Torino. He was also awarded the "Premio Mexico 1994" by the Patronato Nacional de las Asociaciones de Diseno AC in Mexico.
On the other hand, the design of the S-Kasse (W140) was controversially discussed from 1991 onwards due to its dimensions and massiveness. In 1995, Sacco was honored with the "Apulia Award for Professional Achievement". In 1996 he was named "Best Designer" and "Designer's Designer" by "Car" magazine. In 1997 he received the "Raymond Loewy Designer Award" from the "Lucky Strike" brand worth 60,000 German marks. In 1999, Bruno Sacco, the chief designer of Daimler-Benz, retired. However, he remained a sought-after speaker, giving public lectures on design issues, among other things. In 2002 he received an honorary doctorate from the University of Udine, and in 2006 and 2007 he was inducted into the "Automotive Hall of Fame", Dearborn, and the "European Automotive Hall of Fame", Geneva.