This one wins no points in the most original name competition, but hey, neither did Cops. This week Alloy Entertainment is starting its push for its latest brand-backed teen web series, Talent: The Casting Call, with the lucky final six contestants (out of thousands from a nationwide search) flown out to La to face off in hopes of becoming the next ’superstar.’ Nothing surprising here, as Alloy has played this card before with the prequel reality version of its Private web series, where it faced a final three actresses against each other for the last remaining role in the scripted drama. Sanna Haynes ended up winning the spot, and while the performance was solid, this wasn’t exactly a superstar vehicle for the young actor. So you’ll have to understand our skepticism of the whole premise of this one. The six duking it out are Danielle Kalil, Suzi Oravec,...
- 1/11/2011
- by Marc Hustvedt
- Tubefilter.com
Alloy Entertainment, the production company behind Pretty Little Liars, Gossip Girl, and The Vampire Diaries, launched their newest project, Hollywood is Like High School with Money, a web series based off the book of the same name by New York Times bestseller Zoey Dean. The series stars Kelsey Sanders, Ian Harding (Pretty Little Liars) and Brian Hallisay (Privileged), and features an appearance by The Hills reality star Whitney Port and outfits from her new clothing line Whitney Eve. Related News:Alloy’s First Digital Slate: ‘First Day’, ‘Hollywood’, ‘Talent’ Alloy Entertainment Builds Out Digital Arm As ‘Private’ Debuts, Has Alloy Quietly Found Web TV’s Formula?...
- 9/15/2010
- by Drew Baldwin
- Tubefilter.com
If content is King, marketing Queen, and distribution a Prince or Princess, then Alloy Media + Marketing is the entire royal family. The provider of "youth-focused innovative media" has produced some of the most popular teen-oriented programming in recent memory, both online and off (including Gossip Girl, Vampire Diaries, Haute & Bothered, and Private). The company is behind some of the most trafficked online destinations (including www.alloy.com, www.teen.com, and www.gurl.com), drawing more than 51 million millennials every month across its network. And Alloy also owns and operates Channel One, a news program broadcast to middle schools and high schools across the Us with a daily reach of over six million teens. With these assets, Alloy has developed a model for web TV success: 1) Find a web series that targets teens (possibly based on a popular novel from Alloy's book publishing division), 2) attach a sponsor looking to reach teens,...
- 8/30/2010
- by Joshua Cohen
- Tubefilter.com
Bank & Reed sounds like a soldered old New York law firm, but in this case it’s the twosome of Josh Bank and Tripp Reed, the two Alloy Entertainment execs overseeing their newly formed digital division and its first official digital slate of three new original web series coming this summer and fall. The three series will release back-to-back, with the first up being, First Day, an original comedy series written by Alyssa Embree and Jessica Koosed Etting and starring Tracey Fairaway (Make It or Break It) and Elizabeth McLaughlin (The Clique) that “follows a seventeen-year-old girl who relives her first day at a new school over and over.” Well, original in that 1993’s Groundhog Day pre-dates most of the actors in this one. First Day is set to launch in late August with an 8-episode first season. Following First Day is the mid-September release of Hollywood is like High School With Money,...
- 7/13/2010
- by Marc Hustvedt
- Tubefilter.com
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