As the official rollout of “Paramount+ with Showtime approaches, the Paramount Global platform unveiled a unified Paramount Streaming Data & Marketing Group led by Domenic Dimeglio, EVP and chief marketing officer, Paramount Streaming.
Key organizational changes: Michael Engelman was named CMO, Paramount+ Domestic and Showtime; and Puja Vohra is EVP, Consumer Marketing, Paramount+ and Showtime.
Engleman will oversee consumer marketing, strategy, partnerships, lifecycle marketing, customer care, social and creative execution for all U.S. campaigns. He most recently served as CMO & Global Brand Director, Showtime. Previously, he was CMO for TBS and TNT, overseeing branding and marketing initiatives and the creation of a new content marketing group. Engleman, based in LA, reports to Domenic Dimeglio.
Vohra will oversee Brand, Media, and Program Marketing for Paramount+ and Showtime. She most recently served as Showtime’s EVP Marketing. Previously, she was CMO for Bse Global, where she directed marketing, creative and digital efforts...
Key organizational changes: Michael Engelman was named CMO, Paramount+ Domestic and Showtime; and Puja Vohra is EVP, Consumer Marketing, Paramount+ and Showtime.
Engleman will oversee consumer marketing, strategy, partnerships, lifecycle marketing, customer care, social and creative execution for all U.S. campaigns. He most recently served as CMO & Global Brand Director, Showtime. Previously, he was CMO for TBS and TNT, overseeing branding and marketing initiatives and the creation of a new content marketing group. Engleman, based in LA, reports to Domenic Dimeglio.
Vohra will oversee Brand, Media, and Program Marketing for Paramount+ and Showtime. She most recently served as Showtime’s EVP Marketing. Previously, she was CMO for Bse Global, where she directed marketing, creative and digital efforts...
- 5/8/2023
- by Jill Goldsmith
- Deadline Film + TV
Paramount is making moves ahead of the launch of Paramount+ with Showtime. The major media company has announced two executives in key positions of its streaming division: Michael Engleman and Puja Vohra.
The company said Monday it will be combining its marketing and data teams. This new division will now be titled the Paramount Streaming Data and Marketing Group with Michael Engleman serving as CMO for Paramount+ Domestic and Showtime and Puja Vohra EVP of Consumer Marketing for Paramount+ and Showtime. As such, Engleman will oversee the consumer marketing, strategy, partnerships, lifecycle marketing, customer care, social and creative execution for the U.S. Before this role, Engleman was the CMO and Global Brand Director for Showtime. He also worked as CMO for TBS and TNT.
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Paramount Spending $500 Million Annually on Taylor Sheridan Shows, Including ‘Yellowstone’ and ‘1923’ (Report)
In Vohra’s new role, she will oversee brand, media...
The company said Monday it will be combining its marketing and data teams. This new division will now be titled the Paramount Streaming Data and Marketing Group with Michael Engleman serving as CMO for Paramount+ Domestic and Showtime and Puja Vohra EVP of Consumer Marketing for Paramount+ and Showtime. As such, Engleman will oversee the consumer marketing, strategy, partnerships, lifecycle marketing, customer care, social and creative execution for the U.S. Before this role, Engleman was the CMO and Global Brand Director for Showtime. He also worked as CMO for TBS and TNT.
Also Read:
Paramount Spending $500 Million Annually on Taylor Sheridan Shows, Including ‘Yellowstone’ and ‘1923’ (Report)
In Vohra’s new role, she will oversee brand, media...
- 5/8/2023
- by Kayla Cobb
- The Wrap
MTV Entertainment Studios and Showtime’s creative leadership teams are merging, with four more executives being laid off as the latter company’s upcoming consolidation with Paramount+ looms. Nina L. Diaz and Keith Cox will take on expanded roles as chief creative officer/president of content and president of scripted for Showtime/Mtves, respectively, reporting to Chris McCarthy.
News of the restructuring quickly follows McCarthy’s announcement earlier on Monday that Showtime co-presidents of entertainment Gary Levine and Jana Winograde’s roles would be eliminated; the former executive will take on a senior creative advisor role at the cable-streamer, while Winograde was let go as her position was consolidated. The shake-ups are a result of the larger ramifications of Showtime’s upcoming integration with Paramount+ later this year.
Also Read:
Showtime Entertainment Co-President Shake-Up: Jana Winograde Exits, Gary Levine Transitions to Creative Advisor
Diaz has largely served as an unscripted...
News of the restructuring quickly follows McCarthy’s announcement earlier on Monday that Showtime co-presidents of entertainment Gary Levine and Jana Winograde’s roles would be eliminated; the former executive will take on a senior creative advisor role at the cable-streamer, while Winograde was let go as her position was consolidated. The shake-ups are a result of the larger ramifications of Showtime’s upcoming integration with Paramount+ later this year.
Also Read:
Showtime Entertainment Co-President Shake-Up: Jana Winograde Exits, Gary Levine Transitions to Creative Advisor
Diaz has largely served as an unscripted...
- 2/13/2023
- by Natalie Oganesyan
- The Wrap
The full extent of the changes at Showtime have started to emerge as the premium cable network has set its new leadership team under Nina L. Diaz, with more executives leaving following the corporate restructure.
Related Story Showtime Executive Shakeup: Gary Levine Segues To Advisory Role; Jana Winograde Exits In Restructuring Related Story China Game For 'Dungeons & Dragons: Honor Among Thieves', Sets Release In Step With Domestic Related Story 'Uncoupled' Picked Up By Showtime For Season 2 Following Netflix Cancellation As Part Of New Content Strategy
Showtime will merge with MTV Entertainment Studios as power has been fully codified under Chris McCarthy, who is now President and CEO of Showtime/MTV Entertainment Studios and Paramount Media Networks ahead of its rebrand as Paramount+ with Showtime.
Docs chief Vinnie Malhotra is among a slew of executives exiting as part of the changes, which also includes Michael Crotty, who was COO and CFO,...
Related Story Showtime Executive Shakeup: Gary Levine Segues To Advisory Role; Jana Winograde Exits In Restructuring Related Story China Game For 'Dungeons & Dragons: Honor Among Thieves', Sets Release In Step With Domestic Related Story 'Uncoupled' Picked Up By Showtime For Season 2 Following Netflix Cancellation As Part Of New Content Strategy
Showtime will merge with MTV Entertainment Studios as power has been fully codified under Chris McCarthy, who is now President and CEO of Showtime/MTV Entertainment Studios and Paramount Media Networks ahead of its rebrand as Paramount+ with Showtime.
Docs chief Vinnie Malhotra is among a slew of executives exiting as part of the changes, which also includes Michael Crotty, who was COO and CFO,...
- 2/13/2023
- by Peter White
- Deadline Film + TV
Showtime and The Ritz-Carlton are teaming up this spring to bring the White House to the people in a new promotion for the upcoming Showtime anthology series “The First Lady.”
“We are excited to collaborate with The Ritz-Carlton and Marriott Bonvoy to bring to life the world of ‘The First Lady’ for hotel guests, Marriott Bonvoy members and the public,” said Showtime CMO Michael Engleman. “Our longstanding relationship with Marriott International provides guests access to premium Showtime content and this one-of-a-kind experience builds on that tradition to spotlight these remarkable women.”
“The First Lady” which premieres April 17, focuses on three different First Ladies during the periods their husbands were in office as president: Michelle Obama, played by Viola Davis; Betty Ford, played by Michelle Pfeiffer; and Eleanor Roosevelt, played by Gillian Anderson.
Beginning in April, The Ritz-Carlton will celebrate the premiere of “The First Lady” by transforming select locations’ presidential suites into “First Lady Suites,...
“We are excited to collaborate with The Ritz-Carlton and Marriott Bonvoy to bring to life the world of ‘The First Lady’ for hotel guests, Marriott Bonvoy members and the public,” said Showtime CMO Michael Engleman. “Our longstanding relationship with Marriott International provides guests access to premium Showtime content and this one-of-a-kind experience builds on that tradition to spotlight these remarkable women.”
“The First Lady” which premieres April 17, focuses on three different First Ladies during the periods their husbands were in office as president: Michelle Obama, played by Viola Davis; Betty Ford, played by Michelle Pfeiffer; and Eleanor Roosevelt, played by Gillian Anderson.
Beginning in April, The Ritz-Carlton will celebrate the premiere of “The First Lady” by transforming select locations’ presidential suites into “First Lady Suites,...
- 3/6/2022
- by Wilson Chapman
- Variety Film + TV
Marie Moore is departing her post as Svp Communications for WarnerMedia Entertainment’s HBO Max, TNT, TBS and TruTV. She will be leaving at the end of the year.
This marks the latest top executive departure in the marketing/communications team of the former Turner entertainment group following its consolidation with HBO into WarnerMedia Entertainment.
Over the past few months, Chief Marketing Officer Michael Engleman and Sal Petruzzi, Svp and Domestic Communications Officer of Turner Entertainment, both left. (Engleman now runs marketing for Showtime.)
Moore joined Turner in June 2015 from IFC as VP Communications, TNT & TBS. She was promoted to Svp Communications for TNT and TBS last year. Moore worked closely with Kevin Reilly while he was head of TNT and TBS and continued to do so after he was promoted to President of TBS, TNT and truTV and Chief Content Officer, WarnerMedia Direct-to-Consumer.
Moore’s most recent title was Svp Communications for HBO Max,...
This marks the latest top executive departure in the marketing/communications team of the former Turner entertainment group following its consolidation with HBO into WarnerMedia Entertainment.
Over the past few months, Chief Marketing Officer Michael Engleman and Sal Petruzzi, Svp and Domestic Communications Officer of Turner Entertainment, both left. (Engleman now runs marketing for Showtime.)
Moore joined Turner in June 2015 from IFC as VP Communications, TNT & TBS. She was promoted to Svp Communications for TNT and TBS last year. Moore worked closely with Kevin Reilly while he was head of TNT and TBS and continued to do so after he was promoted to President of TBS, TNT and truTV and Chief Content Officer, WarnerMedia Direct-to-Consumer.
Moore’s most recent title was Svp Communications for HBO Max,...
- 11/26/2019
- by Nellie Andreeva
- Deadline Film + TV
Evp, chief marketing officer of TNT/TBS Michael Engleman to depart WarnerMedia.
Continuing the executive reshuffle at WarnerMedia under new parent At&T, HBO’s executive vice-president of marketing Chris Spadaccini has been named chief marketing officer for WarnerMedia Entertainment, taking on marketing duties for operations including the division’s upcoming streaming service.
Twenty-year HBO veteran Spadaccini will now be responsible for all marketing aspects of the newly created WarnerMedia Entertainment division, including HBO, TBS, TNT, truTV and the streaming service, set for its beta launch at the end of this year. He will report to WarnerMedia Entertainment and direct-to-consumer chairman Bob Greenblatt.
Continuing the executive reshuffle at WarnerMedia under new parent At&T, HBO’s executive vice-president of marketing Chris Spadaccini has been named chief marketing officer for WarnerMedia Entertainment, taking on marketing duties for operations including the division’s upcoming streaming service.
Twenty-year HBO veteran Spadaccini will now be responsible for all marketing aspects of the newly created WarnerMedia Entertainment division, including HBO, TBS, TNT, truTV and the streaming service, set for its beta launch at the end of this year. He will report to WarnerMedia Entertainment and direct-to-consumer chairman Bob Greenblatt.
- 6/5/2019
- by John Hazelton
- ScreenDaily
Chris Spadaccini, who has been Chief Marketing Officer at HBO since 2016 and an employee at the premium network for 20 years, will assume the Cmo role at WarnerMedia Entertainment.
He will report to Bob Greenblatt, Chairman, Warner Media Entertainment and Direct-to-Consumer.
As part of the announcement, Michael Engleman, who for the last four years has been Evp and Cmp of TNT and TBS, will depart the company. At&T-owned WarnerMedia has been systematically merging departments and divisions across its portfolio that previously had operated in silos.
In his new role, Spadaccini will be responsible for all marketing aspects of the new division, including HBO, TBS, TNT and truTV. He will also oversee branding and content marketing for the upcoming WarnerMedia direct-to-consumer streaming offering.
“I’ve long been impressed with the quality and cutting-edge approach of the HBO marketing group overseen by Chris, and I was happy...
He will report to Bob Greenblatt, Chairman, Warner Media Entertainment and Direct-to-Consumer.
As part of the announcement, Michael Engleman, who for the last four years has been Evp and Cmp of TNT and TBS, will depart the company. At&T-owned WarnerMedia has been systematically merging departments and divisions across its portfolio that previously had operated in silos.
In his new role, Spadaccini will be responsible for all marketing aspects of the new division, including HBO, TBS, TNT and truTV. He will also oversee branding and content marketing for the upcoming WarnerMedia direct-to-consumer streaming offering.
“I’ve long been impressed with the quality and cutting-edge approach of the HBO marketing group overseen by Chris, and I was happy...
- 6/5/2019
- by Dade Hayes
- Deadline Film + TV
Chris Spadaccini, a veteran HBO executive who has devised promotions for everything from “The Sopranos” to the launch of the HBO Now streaming service, will have a lot more to talk about in days ahead.
He has been named chief marketing officer of WarnerMedia Entertainment, making him the chief pitchman for not only HBO, but cable networks like TNT and TBS as well as the launch of the company’s new streaming-video outlet.
Spadaccini, who has been with HBO since 1999, will report to Bob Greenblatt, chairman of the company’s entertainment and direct-to-consumer business. “I’ve long been impressed with the quality and cutting-edge approach of the HBO marketing group overseen by Chris, and I was happy he was up for taking on our whole portfolio of linear networks and streaming platforms,” Greenblatt said in a prepared statement. ” In an environment where content volume is soaring everywhere, I’m confident...
He has been named chief marketing officer of WarnerMedia Entertainment, making him the chief pitchman for not only HBO, but cable networks like TNT and TBS as well as the launch of the company’s new streaming-video outlet.
Spadaccini, who has been with HBO since 1999, will report to Bob Greenblatt, chairman of the company’s entertainment and direct-to-consumer business. “I’ve long been impressed with the quality and cutting-edge approach of the HBO marketing group overseen by Chris, and I was happy he was up for taking on our whole portfolio of linear networks and streaming platforms,” Greenblatt said in a prepared statement. ” In an environment where content volume is soaring everywhere, I’m confident...
- 6/5/2019
- by Brian Steinberg
- Variety Film + TV
HBO marketing executive Chris Spadaccini is moving up the ladder at WarnerMedia.
Spadaccini has been named chief marketing officer of WarnerMedia Entertainment. In his new role, he'll add TNT, TBS and TruTV to his portfolio, along with the company's upcoming streaming platform. He'll report to WarnerMedia Entertainment chairman Bob Greenblatt, who is further cementing his team in the company's top content job.
He takes over for Michael Engleman, who has served as executive vp and chief marketing officer for TNT and TBS for the past four years. After a brief transition, Engleman is leaving the company to ...
Spadaccini has been named chief marketing officer of WarnerMedia Entertainment. In his new role, he'll add TNT, TBS and TruTV to his portfolio, along with the company's upcoming streaming platform. He'll report to WarnerMedia Entertainment chairman Bob Greenblatt, who is further cementing his team in the company's top content job.
He takes over for Michael Engleman, who has served as executive vp and chief marketing officer for TNT and TBS for the past four years. After a brief transition, Engleman is leaving the company to ...
wwe.com
After months of rumors and trying to guess what WWE might be doing, it’s official now: WWE Smackdown is moving back to Thursday nights.
In an article on Variety.com, it was announced that Syfy will be moving the show from Fridays back to its originally Thursday at 8pm timeslot and it will remain a two hour show. It will still be taped on Tuesday nights on a regular basis because it would be too expensive to tape it live every week. The start date for the move will be January 15, 2015. That will probably be a huge edition of Smackdown loaded with stars because WWE will want to get people used to the show on the new night. It was announced in the article that there will be an official announcement on Thursday as well.
The article features this statement from Michael Engleman, who is an executive VP,...
After months of rumors and trying to guess what WWE might be doing, it’s official now: WWE Smackdown is moving back to Thursday nights.
In an article on Variety.com, it was announced that Syfy will be moving the show from Fridays back to its originally Thursday at 8pm timeslot and it will remain a two hour show. It will still be taped on Tuesday nights on a regular basis because it would be too expensive to tape it live every week. The start date for the move will be January 15, 2015. That will probably be a huge edition of Smackdown loaded with stars because WWE will want to get people used to the show on the new night. It was announced in the article that there will be an official announcement on Thursday as well.
The article features this statement from Michael Engleman, who is an executive VP,...
- 11/6/2014
- by John Canton
- Obsessed with Film
WWE Smackdown is making a move.The show that averages 3.1 million viewers on Friday nights and beats all Friday primetime viewing on any cable network is moving to Thursday nights on Syfy beginning January 15 at 8pm Et. With nearly 800 original episodes, SmackDown is the second longest-running weekly episodic program in U.S. television history, only behind WWE’s other flagship program, Monday Night Raw.“Quite simply, more young men watch television on Thursday nights than on Fridays,” said Michael Engleman, Executive Vice President, Marketing, Digital and Global Brand Strategy, Syfy. “Among Men 18-49, PUTs (persons using television) are 15 percent higher […]...
- 11/6/2014
- by April Neale
- Monsters and Critics
The Smackdown will be handed out 24 hours earlier, when Syfy and WWE move the long-running grapple-fest to Thursday nights, starting Jan. 15, 2015 at 8/7c.
“Quite simply, more young men watch television on Thursday nights than on Fridays,” Syfy Evp Michael Engleman explained in a statement. “Among Men 18-49, PUTs (persons using television) are 15 percent higher compared to Fridays, expanding the potential audience for SmackDown. Since the majority of broadcast programming skews female, we’re also using Thursday nights to counterprogram.”
SmackDown currently averages 3.1 million viewers, beating all Friday primetime viewing on any cable network.
Related storiesScoop: 2001: A Space Odyssey Sequel...
“Quite simply, more young men watch television on Thursday nights than on Fridays,” Syfy Evp Michael Engleman explained in a statement. “Among Men 18-49, PUTs (persons using television) are 15 percent higher compared to Fridays, expanding the potential audience for SmackDown. Since the majority of broadcast programming skews female, we’re also using Thursday nights to counterprogram.”
SmackDown currently averages 3.1 million viewers, beating all Friday primetime viewing on any cable network.
Related storiesScoop: 2001: A Space Odyssey Sequel...
- 11/6/2014
- TVLine.com
Syfy, Advertising Age & The Advertising Club of New York will host the Transmedia Storytelling: Masters & Dreamers conference, which will be held at the New World Stages in New York on Tuesday, November 5 from 9:30Am-2Pm. From keynote speaker Anthony Bourdain to a conversation with renowned futurist Dr. James Canton, CEO of the Institute for Global Futures, attendees will hear directly from the masters and dreamers who are reshaping the way viewers experience and participate in entertainment. The panels will feature industry leaders Randy Browning (CEO,Blab); Ingrid Kopp (Director, Digital Initiatives, Tribeca Film Institute); Lance Weiler (Writer, Director, Experience Designer); Michael Engleman (Evp, Digital & Global Brand Strategy, Syfy); Christos Apartoglou (Senior Product Marketing Manager, Google Chrome); Jonathan...
- 11/5/2013
- by April Neale
- Monsters and Critics
Syfy has announced its full "31 Days of Halloween" lineup, and the highlights include a special holiday episode of "Paranormal Witness" and Original Movies American Horror House and Rise of the Zombies.
From the Press Release:
For the second straight year, Syfy will serve as tour guide to Halloween in New York City with its imaginative 31 Days of HalloweeNYC, a multi-media, on-the-ground partnership with NYC & Company, the city’s official marketing, tourism and partnership organization.
To expand Syfy’s annual 31 Days of Halloween programming spook-a-thon into the streets of New York, the channel will unleash a rocking three-day Syfy Halloween NYC Fest in Manhattan’s Flatiron Plaza featuring music to face painting, along with a first time retail partnership with Spirit Halloween and support of 14 New York City Parks Department holiday events from Pooch Parade to Shocktoberfest and the annual Central Park Pumpkin Festival.
As well, 31 Days of HalloweeNYC will enrich...
From the Press Release:
For the second straight year, Syfy will serve as tour guide to Halloween in New York City with its imaginative 31 Days of HalloweeNYC, a multi-media, on-the-ground partnership with NYC & Company, the city’s official marketing, tourism and partnership organization.
To expand Syfy’s annual 31 Days of Halloween programming spook-a-thon into the streets of New York, the channel will unleash a rocking three-day Syfy Halloween NYC Fest in Manhattan’s Flatiron Plaza featuring music to face painting, along with a first time retail partnership with Spirit Halloween and support of 14 New York City Parks Department holiday events from Pooch Parade to Shocktoberfest and the annual Central Park Pumpkin Festival.
As well, 31 Days of HalloweeNYC will enrich...
- 10/3/2012
- by The Woman In Black
- DreadCentral.com
Syfy has announced its plans for Comic-Con 2012, and they are (nearly) all about their massive promotional plans for 2013 series and Mmo game Defiance. Yes there will be a panel, but it’s the ad campaign that’s so vast. Check out the plans in their press release below.
Panels have also been planned for Warehouse 13 and Alphas, but sadly and somewhat inexplicably, not for Haven (though the cast and writers will be appearing at a couple of offsite events) nor any of their unscripted shows. The cast and showrunner for Eureka will be at a Paley panel in Los Angeles tonight, but though the series finale doesn’t air until the day after Comic-Con closes, there won’t be any final Eureka panel at Comic-Con.
In fact they’re asking us to let go of Eureka and move on in one very tangible way this year. Their Hard Rock Hotel takeover diner,...
Panels have also been planned for Warehouse 13 and Alphas, but sadly and somewhat inexplicably, not for Haven (though the cast and writers will be appearing at a couple of offsite events) nor any of their unscripted shows. The cast and showrunner for Eureka will be at a Paley panel in Los Angeles tonight, but though the series finale doesn’t air until the day after Comic-Con closes, there won’t be any final Eureka panel at Comic-Con.
In fact they’re asking us to let go of Eureka and move on in one very tangible way this year. Their Hard Rock Hotel takeover diner,...
- 7/9/2012
- by Erin Willard
- ScifiMafia
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