Just over a week ago, Ok Go premiered the video for their new single “The Writing’s on the Wall”. Appropriately, the Internet responded with the expected “oohs” and “ahhs”. But, of the dozen or so articles I checked out regarding the video, said articles were no longer than a couple hundred word blurbs that briefly mentioned that Ok Go makes cool videos and this was another one of them. I would not call myself a music connoisseur by any means, but I do adore music and I adore music videos. I think we should talk about them with more respect. Let’s talk about their relationship to film, both formally and textually. Let’s talk about how film informed music video aesthetic and how, subsequently, music video informed film aesthetic. Let’s talk about how directors have jumped back and for between the medium and how that’s affected their overall style.
- 7/2/2014
- by Kyle Turner
- SoundOnSight
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