Peacock and Aeg have entered into a mutliyear agreement that will see major parts of LA Live in downtown Los Angeles renamed after the NBCUniversal streaming service.
Starting July 11, the Microsoft Theater will be known as the Peacock Theater, while the Xbox Plaza outside will be renamed Peacock Place. The deal, which was brokered by Aeg Global Partnerships, also makes Peacock the exclusive streaming partner of LA Live.
“Like Peacock, L.A. Live is at the epicenter of premium original entertainment, exhilarating sports, one-of-a-kind experiences and extreme fandom,” said Kelly Campbell, president of Peacock and direct-to-consumer for NBCUniversal. “Through Peacock Theater and Peacock Place, we’ll have the opportunity to bring all the elements of our brand to life with the millions of fans who visit L.A. Live each year, while partnering with the incredible team at Aeg to further cement Peacock as the ultimate destination for audiences.”
The...
Starting July 11, the Microsoft Theater will be known as the Peacock Theater, while the Xbox Plaza outside will be renamed Peacock Place. The deal, which was brokered by Aeg Global Partnerships, also makes Peacock the exclusive streaming partner of LA Live.
“Like Peacock, L.A. Live is at the epicenter of premium original entertainment, exhilarating sports, one-of-a-kind experiences and extreme fandom,” said Kelly Campbell, president of Peacock and direct-to-consumer for NBCUniversal. “Through Peacock Theater and Peacock Place, we’ll have the opportunity to bring all the elements of our brand to life with the millions of fans who visit L.A. Live each year, while partnering with the incredible team at Aeg to further cement Peacock as the ultimate destination for audiences.”
The...
- 6/15/2023
- by Joe Otterson
- Variety Film + TV
The jury members for this year’s Mumbrella Awards can be today revealed.
The 27 jurors are among the most senior and experienced panels seen for an industry awards.
The official closing date for the Mumbrella Awards is this Friday.
The chairman of the juries is Telstra’s chief marketing officer Mark Buckman.
The jury features marketers from some of Australia’s biggest brands, recruiters and headhunters who have had a hand in some of the biggest roles in the industry and consultants whose expertise spans the entire landscape. To minimise conflict, there are few people on the jury with current agency roles, although many of the jurors have in depth experience on agency side.
The jury:
Chairman of juries – Mark Buckman, chief marketing officer, Telstra
Peter Cornelius, principal, Kinesis Media Nick Williams, principal, Williams International William Leach and Sangeeta Leach, owners, The Leach Partnership Esther Clerehan, owner, Clerehan David Thomason,...
The 27 jurors are among the most senior and experienced panels seen for an industry awards.
The official closing date for the Mumbrella Awards is this Friday.
The chairman of the juries is Telstra’s chief marketing officer Mark Buckman.
The jury features marketers from some of Australia’s biggest brands, recruiters and headhunters who have had a hand in some of the biggest roles in the industry and consultants whose expertise spans the entire landscape. To minimise conflict, there are few people on the jury with current agency roles, although many of the jurors have in depth experience on agency side.
The jury:
Chairman of juries – Mark Buckman, chief marketing officer, Telstra
Peter Cornelius, principal, Kinesis Media Nick Williams, principal, Williams International William Leach and Sangeeta Leach, owners, The Leach Partnership Esther Clerehan, owner, Clerehan David Thomason,...
- 8/1/2012
- by mumbrella
- Encore Magazine
This year’s Mumbrella360 is now underway with just over 1000 media, marketing and entertainment professionals descending on the Hilton Hotel in Sydney over the next two days.
Th event will be one of the first to have its numbers audited by the Audit Bureaux of Australia so an official headcount will be available later, but Mumbrella calculated that as of 5pm on Tuesday, 1030 people were expected. Tickets are no longer available online, but are still on sale on the door of the venue.
The event sees around 60 sessions taking place across five streams.
Battle of the Media will be fought again with former Phd CEO Barry O’Brien, former Starcom MD Bob Goodge and Virgin Mobile marketing director David Scribner making up the coaching panel.
Doing battle:
Paul Murray, presenter, 2Ue (radio); Dylan Taylor, managing partner, Bmf (direct mail); Paul Fisher, CEO, Iab Australia (online); Damian Keogh, CEO, Val Morgan (cinema) Brian Hogan,...
Th event will be one of the first to have its numbers audited by the Audit Bureaux of Australia so an official headcount will be available later, but Mumbrella calculated that as of 5pm on Tuesday, 1030 people were expected. Tickets are no longer available online, but are still on sale on the door of the venue.
The event sees around 60 sessions taking place across five streams.
Battle of the Media will be fought again with former Phd CEO Barry O’Brien, former Starcom MD Bob Goodge and Virgin Mobile marketing director David Scribner making up the coaching panel.
Doing battle:
Paul Murray, presenter, 2Ue (radio); Dylan Taylor, managing partner, Bmf (direct mail); Paul Fisher, CEO, Iab Australia (online); Damian Keogh, CEO, Val Morgan (cinema) Brian Hogan,...
- 6/5/2012
- by mumbrella
- Encore Magazine
Tourism Australia has unveiled the next big ad in its There’s Nothing Like Australia campaign with a massive $250m advertising blitz – one of the largest in its history.
This is the first time Tourism Australia has debuted an ad in China, Australia’s most lucrative tourism market, but the ad is also airing domestically. The first paid broadcast of the ad in Australia will be during an ad break in The Project on Ten tonight.
The centrepiece of the campaign is the TV ad – directed by Sean Meehan and created by Ddb Sydney – but Ta is also pushing an iPad app which allows people to explore the places featured in the ad. Users can click through to the destinations’ websites.
The film shows Bungle Bungles in The Kimberley, Sydney’s harbour, Uluru, the Great Barrier Reef’s Lizard and Hayman Islands, Freycinet in Tasmania and South Australia’s Kangaroo Island.
This is the first time Tourism Australia has debuted an ad in China, Australia’s most lucrative tourism market, but the ad is also airing domestically. The first paid broadcast of the ad in Australia will be during an ad break in The Project on Ten tonight.
The centrepiece of the campaign is the TV ad – directed by Sean Meehan and created by Ddb Sydney – but Ta is also pushing an iPad app which allows people to explore the places featured in the ad. Users can click through to the destinations’ websites.
The film shows Bungle Bungles in The Kimberley, Sydney’s harbour, Uluru, the Great Barrier Reef’s Lizard and Hayman Islands, Freycinet in Tasmania and South Australia’s Kangaroo Island.
- 6/4/2012
- by Robin Hicks
- Encore Magazine
Lark, who joined CommBank as chief marketing and online officer in July last year, will open the second day of Mumbrella360 which takes place on June 6 and 7.
He will be interviewed on stage by Mumbrella editor Tim Burrowes about his packed first year, which has seen the ending of the bank’s relationship with the Us-based Goodby, Silverstein & Partners in favour of M&C Saatchi, and the weekend’s switch from the “Determined to be different” proposition to the one word proposition of “Can”.
Lark is known as one of Australia’s most digitally engaged marketers. His previous role saw him Gm of a global team at Dell in the Us heading up large enterprise and online marketing. He also did a stint as VP of global communications and marketing at Sun Microsystems. He has also worked for PR agency Fleishman-Hillard.
Lark also blogs at The Daily Lark.
Lark’s...
He will be interviewed on stage by Mumbrella editor Tim Burrowes about his packed first year, which has seen the ending of the bank’s relationship with the Us-based Goodby, Silverstein & Partners in favour of M&C Saatchi, and the weekend’s switch from the “Determined to be different” proposition to the one word proposition of “Can”.
Lark is known as one of Australia’s most digitally engaged marketers. His previous role saw him Gm of a global team at Dell in the Us heading up large enterprise and online marketing. He also did a stint as VP of global communications and marketing at Sun Microsystems. He has also worked for PR agency Fleishman-Hillard.
Lark also blogs at The Daily Lark.
Lark’s...
- 5/27/2012
- by mumbrella
- Encore Magazine
So let me guess?
You really want to come to Mumbrella360, but you’ve got to justify the time and cost to your boss?
Good news! I think I can help.
Just use the parts of this pro forma letter that apply to you in a memo to your boss, and Bob’s your uncle.
Hi (Insert boss’s name),
As you probably already know, I really want to attend this year’s Mumbrella360, which is only a fortnight away now.
Not only will I learn a lot, but it’s a great chance to network with some key contacts and get some perspective on what our peers are up to. I think it may even make me a better person.
The ticket price may seem a bit hefty at first glance, but it’s significantly less than similar conferences, and the huge number of sessions to choose from over...
You really want to come to Mumbrella360, but you’ve got to justify the time and cost to your boss?
Good news! I think I can help.
Just use the parts of this pro forma letter that apply to you in a memo to your boss, and Bob’s your uncle.
Hi (Insert boss’s name),
As you probably already know, I really want to attend this year’s Mumbrella360, which is only a fortnight away now.
Not only will I learn a lot, but it’s a great chance to network with some key contacts and get some perspective on what our peers are up to. I think it may even make me a better person.
The ticket price may seem a bit hefty at first glance, but it’s significantly less than similar conferences, and the huge number of sessions to choose from over...
- 5/23/2012
- by mumbrella
- Encore Magazine
Mumbrella360 is to increase its number of sessions from last year – up from 46 over the two days last year to 62 this time round.
The decision to increase the number of sessions came after Mumbrella received a large number of proposals for sessions curated by individuals and organisations from within the industry.
The event takes place at the Hilton Hotel in Sydney on June 6 and 7.
Last year, saw four parallel streams on the first day and three on the second. This time Mumbrella has increased its space at the venue and will be running five parallel streams on the first day and four on the second day.
Industry curated sessions already announced include a polemic on poor bank marketing; an attempt by Phd to lead the industry in making a single major change to how the media does business; a debate on whether online display ads are dead; and an examination...
The decision to increase the number of sessions came after Mumbrella received a large number of proposals for sessions curated by individuals and organisations from within the industry.
The event takes place at the Hilton Hotel in Sydney on June 6 and 7.
Last year, saw four parallel streams on the first day and three on the second. This time Mumbrella has increased its space at the venue and will be running five parallel streams on the first day and four on the second day.
Industry curated sessions already announced include a polemic on poor bank marketing; an attempt by Phd to lead the industry in making a single major change to how the media does business; a debate on whether online display ads are dead; and an examination...
- 3/29/2012
- by mumbrella
- Encore Magazine
The death of online display advertising will be debated at this year’s Mumbrella360, in the next session to be announced for the June conference.
Peterson
Hughes
Andrew Hughes, director of Seo at Mediabrands’ search operation Reprise Media, and Julian Peterson, sales and marketing director of customer acquisition company Dianomi will argue that performance advertising – where advertisers pay based on actual results – holds all the cards.
Lomas
Hodges
Meanwhile Nic Hodges, head of innovation and technology at media agency Mediacom, and Marc Lomas, from online trading platform Cadreon will argue in defence of online display.
The debate is a timely one with prices for online advertising under downwards pressure and the number of impressions delivered growing.
The session was selected via Mumbrella’s callout for curated sessions. Dianomi’s proposal argued that “Buying display ads by Cpm is becoming increasingly wasteful as publishers continue to rort advertisers with contrived page impressions.
Peterson
Hughes
Andrew Hughes, director of Seo at Mediabrands’ search operation Reprise Media, and Julian Peterson, sales and marketing director of customer acquisition company Dianomi will argue that performance advertising – where advertisers pay based on actual results – holds all the cards.
Lomas
Hodges
Meanwhile Nic Hodges, head of innovation and technology at media agency Mediacom, and Marc Lomas, from online trading platform Cadreon will argue in defence of online display.
The debate is a timely one with prices for online advertising under downwards pressure and the number of impressions delivered growing.
The session was selected via Mumbrella’s callout for curated sessions. Dianomi’s proposal argued that “Buying display ads by Cpm is becoming increasingly wasteful as publishers continue to rort advertisers with contrived page impressions.
- 3/25/2012
- by mumbrella
- Encore Magazine
The science and practice of viral video will be the subject of a double session at Mumbrella360 in the latest topic to be announced for the event.
In the first 45 minute session, the Ehrenberg-Bass Institute for Marketing Science, based at the University of South Australia, will share new research into what makes videos go viral.
Senior research associate Dr Karen Nelson-Field will present new research by the institute aimed at helping marketers understand which emotional attributes have the strongest relationship with sharing behaviour in the context of social media.According to the institute: “This research shows that the social media commentators often get it wrong – that while some emotional responses are most prevalent, that surprisingly these are not the ones that optimise sharing behaviour.”
Nelson-Field is a Research Fellow at the Ehrenberg-Bass Institute. Her research area is media, focusing on social media. She has completed a PhD in media strategy,...
In the first 45 minute session, the Ehrenberg-Bass Institute for Marketing Science, based at the University of South Australia, will share new research into what makes videos go viral.
Senior research associate Dr Karen Nelson-Field will present new research by the institute aimed at helping marketers understand which emotional attributes have the strongest relationship with sharing behaviour in the context of social media.According to the institute: “This research shows that the social media commentators often get it wrong – that while some emotional responses are most prevalent, that surprisingly these are not the ones that optimise sharing behaviour.”
Nelson-Field is a Research Fellow at the Ehrenberg-Bass Institute. Her research area is media, focusing on social media. She has completed a PhD in media strategy,...
- 3/23/2012
- by mumbrella
- Encore Magazine
London, Feb 28 – Peter Andre had sex with a woman, linked to Orlando Bloom in the past, just eight days after his divorce with Katie Price, it has emerged.
The singer romped a former Pixie Lott stylist, Maddy Ford, after meeting her in a birthday party of his friend/champion windsurfer Nick Baker and wife Michelle Clack’s child on October 31 last year.
Ford has revealed the details of their fling that lasted three months.
“Michelle told me Peter was looking for someone who was ‘the complete opposite” of his ex-wife Katie – and yet he seemed more than interested in me with my fake boobs and false eyelashes!” the News of the World quoted her as saying.
She.
The singer romped a former Pixie Lott stylist, Maddy Ford, after meeting her in a birthday party of his friend/champion windsurfer Nick Baker and wife Michelle Clack’s child on October 31 last year.
Ford has revealed the details of their fling that lasted three months.
“Michelle told me Peter was looking for someone who was ‘the complete opposite” of his ex-wife Katie – and yet he seemed more than interested in me with my fake boobs and false eyelashes!” the News of the World quoted her as saying.
She.
- 2/28/2010
- by News
- RealBollywood.com
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.