Chicago-based custom camera package sales and rental company Zacuto has put forth an interesting marketing model for its business: a slate of original web series programming focused on content creation which highlight the store’s products and resources. According to the “Content” page on the Zacuto website, “Not only do we provide excellent customer service for our customers, but we strive to be a information resource in general. Whether it be current topics of the day we discuss in our FilmFellas webisodes, or testing the newest cameras and providing real world results and experiences through many of our videos.” Located in Chicago’s River North neighborhood, Zacuto was originally a production equipment rental house formed in 2000 by Director Steve Weiss and Director of Photogrpahy Jens Bogehegn, who expanded the business into a producer of high-end production equipment designed for independent filmmakers. In December 2008, they began to publish original programming. The...
- 5/28/2010
- by Drew Baldwin
- Tubefilter.com
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