As far as I’m concerned it’s still 1999. That’s the year the greatest song in pop music made its debut. In April of that year, my boos, the Backstreet Boys, dropped their first single off their Y2k-themed Millennium. The track, “I Want It That Way,” changed the scope of pop music at the time, which had favored cheese over substance. It was deeper, more meaningful and definitely impactful.
The chart-topping, Grammy-nominated tune landed at #10 on the MTV/Rolling Stone magazine-curated list of "100 Greatest Pop Songs Of All Time.” Written and produced by pop demi-god Max Martin (along with fellow Swede Andreas Carlsson and Kristian Lundin), the song quickly became a “Trl” and Top 40 radio staple.
The video itself was a more mature look at the five guys in the band. The Wayne Isham-directed clip was actually pretty simple, given the complex heartache of the track. The...
The chart-topping, Grammy-nominated tune landed at #10 on the MTV/Rolling Stone magazine-curated list of "100 Greatest Pop Songs Of All Time.” Written and produced by pop demi-god Max Martin (along with fellow Swede Andreas Carlsson and Kristian Lundin), the song quickly became a “Trl” and Top 40 radio staple.
The video itself was a more mature look at the five guys in the band. The Wayne Isham-directed clip was actually pretty simple, given the complex heartache of the track. The...
- 1/20/2012
- by Jocelyn Vena
- MTV Newsroom
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