Following up our discussion on DC Comics registration for a new trademarked logo and brand identity, FastCoCreate.com posted this feature article with DC Entertainment’s executive vice president of sales, John Hood and senior vice president of franchise management, Amit Desai where they explained and revealed how the relatively lackluster logo design will be applied in a variety of ways based on the product it is licensed on or the comic it’s placed on or the movie it’s stamped on.
In the article the executives explained that they didn’t want one static logo but a whimsical logo that could “Mold to the properties, characters and media, especially in the digital space, were it becomes interactive.” Desai said specifically, “What is special about DC content is the notion of a dual identity. When you think about our DC Comics superheroes, there’s a secret identity. When you think about Vertigo,...
In the article the executives explained that they didn’t want one static logo but a whimsical logo that could “Mold to the properties, characters and media, especially in the digital space, were it becomes interactive.” Desai said specifically, “What is special about DC content is the notion of a dual identity. When you think about our DC Comics superheroes, there’s a secret identity. When you think about Vertigo,...
- 1/19/2012
- by Ernie Estrella
- BuzzFocus.com
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