When ITV switched on its new streaming service Itvx in December 2022, the initial promise was to deliver 10,000 hours of free content, including originals such as Damian Lewis drama A Spy Among Friends, which the commercial broadcaster hope would establish the platform as “the UK’s freshest streaming service.”
It certainly marked a big step up from its previous streaming incarnation, ITV Hub, which mainly served as a catch-up TV service rather than a content destination. But still, industry onlookers were sceptical.
In Europe, the wider narrative has been that the continent’s big commercial beasts have focused far too many resources on retaining their aging linear audiences and, as a result, had left it too late to catch up with the global streamers in their local market. They even trailed public broadcaster services such as Britain’s BBC iPlayer and Italy’s RaiPlay by a distance, according to many analysts and market watchers.
It certainly marked a big step up from its previous streaming incarnation, ITV Hub, which mainly served as a catch-up TV service rather than a content destination. But still, industry onlookers were sceptical.
In Europe, the wider narrative has been that the continent’s big commercial beasts have focused far too many resources on retaining their aging linear audiences and, as a result, had left it too late to catch up with the global streamers in their local market. They even trailed public broadcaster services such as Britain’s BBC iPlayer and Italy’s RaiPlay by a distance, according to many analysts and market watchers.
- 10/16/2023
- by Jesse Whittock
- Deadline Film + TV
The BBC, Ard/Zdf and other major European public service networks have seen viewer engagement in their services dive by nearly a fifth in the past six years, an Ampere Analysis study revealed today.
The consumer research shows public service media (Psm) linear and Video on Demand (BVoD) services have fallen by 15% in Europe’s largest markets — a damning statistic as they wrestle with ways to retain viewers in the face of global streamers.
This was particularly prominent among younger age groups, which is another longstanding problem for Psm in Europe.
Ampere’s report claimed “policy responses to changing audience patterns have seen public funding either plateau or fall,” limiting Psm groups’ ability to respond to competitive pressures. However, the BBC and Italy’s Rai have seen “strong” adoption of their streaming services after investing heavily to expand their VoD platforms.
The BBC’s iPlayer broke 7 billion views for the first...
The consumer research shows public service media (Psm) linear and Video on Demand (BVoD) services have fallen by 15% in Europe’s largest markets — a damning statistic as they wrestle with ways to retain viewers in the face of global streamers.
This was particularly prominent among younger age groups, which is another longstanding problem for Psm in Europe.
Ampere’s report claimed “policy responses to changing audience patterns have seen public funding either plateau or fall,” limiting Psm groups’ ability to respond to competitive pressures. However, the BBC and Italy’s Rai have seen “strong” adoption of their streaming services after investing heavily to expand their VoD platforms.
The BBC’s iPlayer broke 7 billion views for the first...
- 8/21/2023
- by Jesse Whittock
- Deadline Film + TV
Global streamers’ original content spend will grow to $26.5 billion in 2023, up $3.3 billion, or 14 percent, from $23.2 billion last year, according to estimates from research firm Ampere Analysis. However, that is a marked slowdown from the $7.2 billion, or 45 percent, increase recorded from 2021 to 2022 as selectivity and austerity have come into industry-wide focus as management teams target profitability in the competitive space.
The 2023 estimate for Netflix, Amazon Prime Video, Apple TV+, Disney+, HBO Max and Paramount+ amounts to “more than a quarter of total original content expenditure worldwide,” Ampere analyst Neil Anderson wrote in a report. He explained that it marked “a slower rate of growth in investment than prior years, with streamers taking a more cautious approach to growing content spend budgets as they adjust to a more crowded streaming market.”
While love may be blind, unscripted programming, from documentaries and true crime docuseries to dating reality shows, isn’t a blindspot for streamers anymore.
The 2023 estimate for Netflix, Amazon Prime Video, Apple TV+, Disney+, HBO Max and Paramount+ amounts to “more than a quarter of total original content expenditure worldwide,” Ampere analyst Neil Anderson wrote in a report. He explained that it marked “a slower rate of growth in investment than prior years, with streamers taking a more cautious approach to growing content spend budgets as they adjust to a more crowded streaming market.”
While love may be blind, unscripted programming, from documentaries and true crime docuseries to dating reality shows, isn’t a blindspot for streamers anymore.
- 3/24/2023
- by Georg Szalai
- The Hollywood Reporter - Movie News
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