New Twitter owner Elon Musk presided over a rambling, hourlong appeal to advertisers, defending the newly instituted 8-a-month blue-check verification program and vowing to make the social platform “a force for good.”
The conversation convened on the company’s Spaces audio platform (listen to full audio below) came as a number of major advertisers have paused their buys on Twitter given its dramatic change of ownership.
“I think it’s going to be a good world,” Musk said of the new blue-check system. “Don’t we believe in ‘one person, one vote?’ I think we do. … Maybe this is a dumb decision, but we’ll see.”
The company was just taken private by Musk and a group of investors in a 44 billion deal first proposed last spring. Musk spent months trying to wiggle out of the takeover, but finally went ahead and closed it last month. Among the many changes...
The conversation convened on the company’s Spaces audio platform (listen to full audio below) came as a number of major advertisers have paused their buys on Twitter given its dramatic change of ownership.
“I think it’s going to be a good world,” Musk said of the new blue-check system. “Don’t we believe in ‘one person, one vote?’ I think we do. … Maybe this is a dumb decision, but we’ll see.”
The company was just taken private by Musk and a group of investors in a 44 billion deal first proposed last spring. Musk spent months trying to wiggle out of the takeover, but finally went ahead and closed it last month. Among the many changes...
- 11/9/2022
- by Dade Hayes
- Deadline Film + TV
Click here to read the full article.
In a freewheeling virtual town hall with the advertising community on Wednesday, Twitter’s new owner Elon Musk sought to assuage concerns from advertisers about the future of the platform, touching on topics like his ultimate goal for Twitter (“to serve the greater interest of civilization”) and the touchy subject of brand safety (“I don’t think having hate speech next to an ad is great”).
Hosted by Twitter’s head of ad sales Robin Wheeler, Musk was also joined in the Twitter Spaces conversation by Twitter’s head of trust and safety Yoel Roth.
While Musk did spend some time discussing his controversial plan to verify users for 8 per month, as well as nascent plans to revive Vine (or something similar), the focus was on advertising, with Iab CEO David Cohen asking Musk questions of interest to marketers.
Joking that he was...
In a freewheeling virtual town hall with the advertising community on Wednesday, Twitter’s new owner Elon Musk sought to assuage concerns from advertisers about the future of the platform, touching on topics like his ultimate goal for Twitter (“to serve the greater interest of civilization”) and the touchy subject of brand safety (“I don’t think having hate speech next to an ad is great”).
Hosted by Twitter’s head of ad sales Robin Wheeler, Musk was also joined in the Twitter Spaces conversation by Twitter’s head of trust and safety Yoel Roth.
While Musk did spend some time discussing his controversial plan to verify users for 8 per month, as well as nascent plans to revive Vine (or something similar), the focus was on advertising, with Iab CEO David Cohen asking Musk questions of interest to marketers.
Joking that he was...
- 11/9/2022
- by Alex Weprin
- The Hollywood Reporter - Movie News
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