This interview is part of our ongoing series related to The Influence Project.
Scott Monty is the global digital communications chief for the Ford Motor Company, and full disclosure, a force to be reckoned with in The Influence Project. He currently ranks at number 43. He likes to say that Ford subscribes to a combination Woody Allen/Yogi Berra theory for social media where 90% may be just showing up, but what's critical is what you do when you get there. Monty talked to Fast Company about Ford's strategy for combining online and traditional advertising, breaking out of comfort cliques to expand a customer base, and the trials and opportunities presented by living in a 140 character society.
How does Ford use social media?
It's one thing to have a presence on all the major social networks, like Facebook, Twitter, YouTube, Flickr, and Delicious and on and on, but how you actually engage...
Scott Monty is the global digital communications chief for the Ford Motor Company, and full disclosure, a force to be reckoned with in The Influence Project. He currently ranks at number 43. He likes to say that Ford subscribes to a combination Woody Allen/Yogi Berra theory for social media where 90% may be just showing up, but what's critical is what you do when you get there. Monty talked to Fast Company about Ford's strategy for combining online and traditional advertising, breaking out of comfort cliques to expand a customer base, and the trials and opportunities presented by living in a 140 character society.
How does Ford use social media?
It's one thing to have a presence on all the major social networks, like Facebook, Twitter, YouTube, Flickr, and Delicious and on and on, but how you actually engage...
- 7/16/2010
- by Mark Borden
- Fast Company
Visitors to The Influence Project have no doubt seen the tiara wearing, turquoise phone-wielding, beatific smile bearing Mari Smith. But who is she and how did she emerge as one of the front-runners in this project? Her bio says she's a "Social Media Speaker & Trainer, Chic Geek & Facebook Passionista!, author of @FacebookMktg and Spiritual Truth-Seeker." We spoke last week and discussed her YouTube tutorial for The Influence Project, Twitter hijackers, and how she went about dispatching her influence campaign.
Mark Borden: One week in, you've kept your place in the front row. What made you decide to participate in The Influence Project?
Mari Smith: I was reached out to and given some early notification of the project, so that was one thing. But I love technology and when something is creative and looks different than anything I've seen before, I get excited. Besides the influence aspect, I was so...
Mark Borden: One week in, you've kept your place in the front row. What made you decide to participate in The Influence Project?
Mari Smith: I was reached out to and given some early notification of the project, so that was one thing. But I love technology and when something is creative and looks different than anything I've seen before, I get excited. Besides the influence aspect, I was so...
- 7/13/2010
- by Mark Borden
- Fast Company
CNN’s senior editor of Middle Eastern affairs, Octavia Nasr, was shown the door Wednesday after sending a tweet that expressed respect for the Shiite cleric Grand Ayatollah Mohammed Hussein Fadlallah. Despite a lengthy explanation of her 140 character foot-in-mouth, CNN brass stood by their decision. The news organization has pretty clear guidelines about how its employees (and freelancers and interns) should represent themselves on Twitter, Facebook, and other social media destinations.
That got us thinking: Of all the corporate social media policies out there, which are intelligent and balanced, and which are draconian? We've compiled several examples here--but are still looking for more (email us your company's policy to ideas@fastcompany.com and we'll add it to the mix).
CNN
The news organization's policy was published on the blog of a terminated employee. The original post has the entire policy, but here are the highlights (all-caps emphasis is theirs):...
That got us thinking: Of all the corporate social media policies out there, which are intelligent and balanced, and which are draconian? We've compiled several examples here--but are still looking for more (email us your company's policy to ideas@fastcompany.com and we'll add it to the mix).
CNN
The news organization's policy was published on the blog of a terminated employee. The original post has the entire policy, but here are the highlights (all-caps emphasis is theirs):...
- 7/9/2010
- by Lydia Dishman
- Fast Company
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