Julian Peterson will be at Aimia’s The Future of Digital Advertising conference in Sydney today. He reckons he knows most of what the speakers will say.
I’m going to the Aimia event and I’m pretty excited. I’ve been avoiding conferences and talks recently, but this will be a good one. Unfortunately I’ve had one too many coffees today and rashly told Mumbrella that I could predict what everyone would say.
1) Retargeting – the future is micro-retargeting
Re-targeting has improved the effectiveness of display advertising – visit, for example, Dan Murphy’s, Tm Lewin or eSuperfund and you’ll be pursued for days around other sites to complete your sale. Dan Murphy’s already retarget using specific products that you viewed but currently this is unusual.
In the near future, it will be routine to do your business online, let’s say weekly shopping, and then see banners elsewhere saying “Julian,...
I’m going to the Aimia event and I’m pretty excited. I’ve been avoiding conferences and talks recently, but this will be a good one. Unfortunately I’ve had one too many coffees today and rashly told Mumbrella that I could predict what everyone would say.
1) Retargeting – the future is micro-retargeting
Re-targeting has improved the effectiveness of display advertising – visit, for example, Dan Murphy’s, Tm Lewin or eSuperfund and you’ll be pursued for days around other sites to complete your sale. Dan Murphy’s already retarget using specific products that you viewed but currently this is unusual.
In the near future, it will be routine to do your business online, let’s say weekly shopping, and then see banners elsewhere saying “Julian,...
- 2/4/2013
- by mumbrella
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.