Producer David Lombroso started his distribution company, Pictured, with director/producer Jake Witzenfeld to create an alternative eco-system for independent films that get overlooked on the festival circuit.
“Even for the relative few [festival movies] that do sign distribution deals, we’d heard so many horror stories from filmmakers that we knew there just had to be a better way,” said Lombroso in a recent interview with IndieWire. “There are so many important stories being told right now, and we believe that there are audiences for all of them.”
Lombroso believed films were being wrongly eliminated from the marketplace because they lacked broad appeal, but in reality the opportunities to reach a target audience with a niche film had never been easier. To test this plan, he decided their first film would be Witzenfeld’s “Oriented,” a feature documentary that follows the lives of three gay Palestinian friends confronting their national and sexual identity in Tel Aviv.
“Even for the relative few [festival movies] that do sign distribution deals, we’d heard so many horror stories from filmmakers that we knew there just had to be a better way,” said Lombroso in a recent interview with IndieWire. “There are so many important stories being told right now, and we believe that there are audiences for all of them.”
Lombroso believed films were being wrongly eliminated from the marketplace because they lacked broad appeal, but in reality the opportunities to reach a target audience with a niche film had never been easier. To test this plan, he decided their first film would be Witzenfeld’s “Oriented,” a feature documentary that follows the lives of three gay Palestinian friends confronting their national and sexual identity in Tel Aviv.
- 12/9/2016
- by Indiewire Staff
- Indiewire
Despite the insistent quacking of a Brooklynite in between films, the short showcase put on by the Brooklyn Film Festival was an invigorating experience -- a presentation of some truly talented individuals who will likely impress many when their features eventually unfurl.
"Tennis" by Darren Herczeg was first up and we can't imagine a weirder way to start an evening. Short and sweet (the total run time being a scant four minutes), the movie documents a match between two highly aggressive players, sweating and grunting as they slam the ball back and forth. But when one athlete misses his shot, "Tennis" takes a darker turn: soldiers storm the court and prepare him for execution, exhibiting their strict no-loser policy. It's funny through and through, managing to be enjoyable while critiquing the inherent rigid, stuck-up nature of the sport. Like a more sober example of an "Adult Swim" show with its...
"Tennis" by Darren Herczeg was first up and we can't imagine a weirder way to start an evening. Short and sweet (the total run time being a scant four minutes), the movie documents a match between two highly aggressive players, sweating and grunting as they slam the ball back and forth. But when one athlete misses his shot, "Tennis" takes a darker turn: soldiers storm the court and prepare him for execution, exhibiting their strict no-loser policy. It's funny through and through, managing to be enjoyable while critiquing the inherent rigid, stuck-up nature of the sport. Like a more sober example of an "Adult Swim" show with its...
- 6/9/2012
- by Christopher Bell
- The Playlist
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