Beijing’s Er Dong Pictures will establish a joint venture with Hollywood’s Gersh Agency this year as part of the fast-growing Chinese film investor’s ambitious plans to expand at home and abroad.
The partnership means the 70-year-old American talent agency, which has more than 100 agents representing artists such as Kristen Stewart, Elizabeth Olsen and Tony Jaa, will share its talent resources with Er Dong, while leveraging the latter’s growing influence in the Chinese film industry.
Unveiling the collaboration at FilMart on Monday, Bill Gersh, grandson of the agency’s founder Phil Gersh, said: “As the Chinese film industry thrives, more and more Western talent is being showcased in Chinese films and television. Now is the time for Chinese stories to go global and we’ll have the opportunity to expand our artists’ careers into the Chinese and Asian markets.”
“Working with Er Dong presents an opportunity for expanding our reach globally.
The partnership means the 70-year-old American talent agency, which has more than 100 agents representing artists such as Kristen Stewart, Elizabeth Olsen and Tony Jaa, will share its talent resources with Er Dong, while leveraging the latter’s growing influence in the Chinese film industry.
Unveiling the collaboration at FilMart on Monday, Bill Gersh, grandson of the agency’s founder Phil Gersh, said: “As the Chinese film industry thrives, more and more Western talent is being showcased in Chinese films and television. Now is the time for Chinese stories to go global and we’ll have the opportunity to expand our artists’ careers into the Chinese and Asian markets.”
“Working with Er Dong presents an opportunity for expanding our reach globally.
- 3/18/2019
- by Shirley Lau
- Variety Film + TV
Bill Gersh has just been made agent at The Gersh Agency, which makes him another of the third generation of those in his family that have gone into the talent representation business. He will be an agent in the Alternative and Digital Packaging Division. Started in the 1940s, The Gersh Agency is the oldest agency in the business started by Bill Gersh’s grandfather Phil. David and Bob Gersh are co-heads of the agency. Bill Gersh, who is Bob’s son and David’s nephew, has…...
- 3/14/2016
- Deadline
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