Optus has released the second in a series of ads that reposition the telco as a major broadband provider with the slogan ‘It’s possible’.
The ad features a digitised blonde woman holding a yellow cube – a symbol that denotes the Optus network.
An animal doesn’t feature in the ad until the closing frame, when a bear makes deliveries of the yellow Optus cubes.
The visual effects were by Fuel VFX, the ad created by M&C Saatchi.
Anthony Shiner, Optus director of fixed, said in a press release: “Optus revolutionised the fixed broadband market in 2007 with Australia’s first ‘yes’ Fusion home broadband bundle. Today we take this a step further driving mobile lead convergence by giving our customers free fixed broadband as included value for the first time.”
M&C Saatchi Ecd Ben Welsh added: “It was important to bring the brand theme and style seamlessly into the product narrative.
The ad features a digitised blonde woman holding a yellow cube – a symbol that denotes the Optus network.
An animal doesn’t feature in the ad until the closing frame, when a bear makes deliveries of the yellow Optus cubes.
The visual effects were by Fuel VFX, the ad created by M&C Saatchi.
Anthony Shiner, Optus director of fixed, said in a press release: “Optus revolutionised the fixed broadband market in 2007 with Australia’s first ‘yes’ Fusion home broadband bundle. Today we take this a step further driving mobile lead convergence by giving our customers free fixed broadband as included value for the first time.”
M&C Saatchi Ecd Ben Welsh added: “It was important to bring the brand theme and style seamlessly into the product narrative.
- 4/30/2012
- by Robin Hicks
- Encore Magazine
A digitised woman wearing only a petticoat, wandering through dark city streets searching for her lover, is the centre piece for a new brand campaign for Optus.
The idea behind the ad is that Optus brings people closer through its technology.
Though human beings dominate the ad, the telco has not turned its back on animals. A fish, an octopus, a dog, a kangaroo and a rhino make an appearance in the ad.
The yellow cube in the ad represents the Optus network, which transports the girl from Shanghai to her lover in Canowindra, New South Wales.
The agency behind the campaign was M&C Saatchi, which retained the business after a marathon 10-month review in March.
Gavin Williams, head of segment marketing said: “The message of our new brand campaign is a very simple one – we share in what matters most to you. From connecting you with the people you love,...
The idea behind the ad is that Optus brings people closer through its technology.
Though human beings dominate the ad, the telco has not turned its back on animals. A fish, an octopus, a dog, a kangaroo and a rhino make an appearance in the ad.
The yellow cube in the ad represents the Optus network, which transports the girl from Shanghai to her lover in Canowindra, New South Wales.
The agency behind the campaign was M&C Saatchi, which retained the business after a marathon 10-month review in March.
Gavin Williams, head of segment marketing said: “The message of our new brand campaign is a very simple one – we share in what matters most to you. From connecting you with the people you love,...
- 4/23/2012
- by Robin Hicks
- Encore Magazine
Clemenger Bbdo emerged the winner of the Tasmanian ad industry’s first awards show on Friday night.
Clems Tasmania won the advertising best in show for the Good Mates’ Guide for the state government, a campaign to hinder unruly drunkenness.
The design best in show went to Liminal Graphics for its own brand identity work.
Ten prizes and 15 finalists were awarded out of 48 categories at the show, which was held at the Waterside Pavilion in Hobart.
Tada chairman of the judges Shane Gibson said: “Design was very strong across the board, but advertising was patchier. However the best was very good.”
The awards’ founder Mark Ringer, Ecd of Tbwa\Tequila Hong Kong, added: “It was great to get the commercial creative community together socially and to celebrate the work of 2011.”...
Clems Tasmania won the advertising best in show for the Good Mates’ Guide for the state government, a campaign to hinder unruly drunkenness.
The design best in show went to Liminal Graphics for its own brand identity work.
Ten prizes and 15 finalists were awarded out of 48 categories at the show, which was held at the Waterside Pavilion in Hobart.
Tada chairman of the judges Shane Gibson said: “Design was very strong across the board, but advertising was patchier. However the best was very good.”
The awards’ founder Mark Ringer, Ecd of Tbwa\Tequila Hong Kong, added: “It was great to get the commercial creative community together socially and to celebrate the work of 2011.”...
- 3/18/2012
- by Robin Hicks
- Encore Magazine
Clemenger Bbdo is looking likely to dominate the first year of the TADAs – Tasmania’s ad awards show.
The agency leads the shortlist phase with 11 nominations.
Liminal Graphics and Red Jelly follow have four finalists each. Bluehat has three. EverythingEverything, Southern Cross Television and Alex Miles have one finalist each.
The second round of judging will determine prizes and best of show. It will be chaired by M&C Saatchi Sydney creative director, Shane Gibson in Hobart on 13 March.
The presentation night will be held in the Waterside Pavilion, Constitution Dock, Hobart, on Friday 16 March.
The agency leads the shortlist phase with 11 nominations.
Liminal Graphics and Red Jelly follow have four finalists each. Bluehat has three. EverythingEverything, Southern Cross Television and Alex Miles have one finalist each.
The second round of judging will determine prizes and best of show. It will be chaired by M&C Saatchi Sydney creative director, Shane Gibson in Hobart on 13 March.
The presentation night will be held in the Waterside Pavilion, Constitution Dock, Hobart, on Friday 16 March.
- 3/6/2012
- by Robin Hicks
- Encore Magazine
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