There are plenty of crowd-funding campaigns for TV and film projects, but as the demand for diversity and inclusivity becomes front and center, creators are starting to make content that fulfills that demand for representation of marginalized communities. For filmmaker Kellie Madison, she has taken a different approach with a commercial spec that includes the highly underrepresented gender fluid community.
Under the umbrella of the Lgbtq+ community, those who identify as gender fluid are flexible in their gender identity. For Madison, she wanted to shine a light on this community and instead of making a short film, she thought a commercial would have a wider impact. “Advertising has a profound influence on our subconscious minds and shapes societies perception of what is deemed ‘acceptable’ or ‘normal’,” she told Deadline. “Creating a commercial designed to promote gender and Lgbtq inclusivity could have an enormous impact on shifting global consciousness, paving the way for breaking gender stereotypes,...
Under the umbrella of the Lgbtq+ community, those who identify as gender fluid are flexible in their gender identity. For Madison, she wanted to shine a light on this community and instead of making a short film, she thought a commercial would have a wider impact. “Advertising has a profound influence on our subconscious minds and shapes societies perception of what is deemed ‘acceptable’ or ‘normal’,” she told Deadline. “Creating a commercial designed to promote gender and Lgbtq inclusivity could have an enormous impact on shifting global consciousness, paving the way for breaking gender stereotypes,...
- 6/23/2019
- by Dino-Ray Ramos
- Deadline Film + TV
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