Tech and data play a huge role for iQIYI, China’s second-largest streaming platform, as a way to innovate and step out ahead of its competitors, iQIYI founder and CEO Yu Gong explained in a keynote speech Monday at FilMart.
“We don’t see a lot of innovation-driven entertainment companies yet. We want to be the one,” he said. “But innovation is not gambling. We need to be brave, but have the capacity to take calculated risks.”
Big Data is the key to ensuring the firm is putting its chips on the surest bets.
The iQIYI site currently has 200 million to 300 million viewers per day. It retains and analyzes “a huge amount of data” from all of them, Gong said, including info about logins, gender, location and what kinds of services are used and programs preferred, allowing the company to generate detailed assessments of what kinds of responses different content might elicit.
“We don’t see a lot of innovation-driven entertainment companies yet. We want to be the one,” he said. “But innovation is not gambling. We need to be brave, but have the capacity to take calculated risks.”
Big Data is the key to ensuring the firm is putting its chips on the surest bets.
The iQIYI site currently has 200 million to 300 million viewers per day. It retains and analyzes “a huge amount of data” from all of them, Gong said, including info about logins, gender, location and what kinds of services are used and programs preferred, allowing the company to generate detailed assessments of what kinds of responses different content might elicit.
- 3/18/2019
- by Rebecca Davis
- Variety Film + TV
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