Immersive project marks the Oscar-winning composer’s directorial debut.
Smells and interactive seating will be used as part of the release of immersive film Le Musk, which marks the directorial debut of Oscar-winning composer A.R. Rahman.
“It’s a combination of music, scents and stories, done in a very subtle and surreal way,” Rahman told Screen of the film, which stars Nora Arnezeder, Guy Burnet, Munirih Grace and Mariam Zohrabyan.
Los Angeles-based VR motion chair company Positron has come on board as ‘immersive cinema exhibition partner’ for the title, which received its premiere in the Cannes Xr programme of this year’s film market.
Smells and interactive seating will be used as part of the release of immersive film Le Musk, which marks the directorial debut of Oscar-winning composer A.R. Rahman.
“It’s a combination of music, scents and stories, done in a very subtle and surreal way,” Rahman told Screen of the film, which stars Nora Arnezeder, Guy Burnet, Munirih Grace and Mariam Zohrabyan.
Los Angeles-based VR motion chair company Positron has come on board as ‘immersive cinema exhibition partner’ for the title, which received its premiere in the Cannes Xr programme of this year’s film market.
- 5/20/2022
- by Geoffrey Macnab
- ScreenDaily
Immersive project marks the Oscar-winning composer’s directorial debut.
Smells and interactive seating will be used as part of the release of immersive film Le Musk, which marks the directorial debut of Oscar-winning composer A.R. Rahman.
“It’s a combination of music, scents and stories, done in a very subtle and surreal way,” Rahman told Screen of the film, which stars Nora Arnezeder, Guy Burnet, Munirih Grace and Mariam Zohrabyan.
Los Angeles-based VR motion chair company Positron has come on board as ‘immersive cinema exhibition partner’ for the title, which received its premiere in the Cannes Xr programme of this year’s film market.
Smells and interactive seating will be used as part of the release of immersive film Le Musk, which marks the directorial debut of Oscar-winning composer A.R. Rahman.
“It’s a combination of music, scents and stories, done in a very subtle and surreal way,” Rahman told Screen of the film, which stars Nora Arnezeder, Guy Burnet, Munirih Grace and Mariam Zohrabyan.
Los Angeles-based VR motion chair company Positron has come on board as ‘immersive cinema exhibition partner’ for the title, which received its premiere in the Cannes Xr programme of this year’s film market.
- 5/20/2022
- by Geoffrey Macnab
- ScreenDaily
“Le Musk,” the directorial debut of Oscar, BAFTA and Grammy winning Indian composer A.R. Rahman (“Slumdog Millionaire”), will have its world premiere at the Cannes Film Market’s Cannes Xr program.
The 36-minute film is billed as a cinematic sensory experience incorporating virtual reality, with motion, music and scent integrated into the narrative. It follows heiress and musician Juliet Merdinian, who, 20 years since she was orphaned, seeks out the men who changed her destiny with one powerful memory — that of their scent.
Rahman developed the story from an original idea by his wife Saira. They share a love for perfume and wished to employ scent as a narrative device in immersive cinema. Rahman directed from a screenplay by Gurachi Phoenix, besides composing the score.
“ ‘Le Musk’ has been several years in the making with collaborators worldwide; we’ve aimed to create an unprecedented, subtle sensory cinematic surrealism. Creating a feature-length...
The 36-minute film is billed as a cinematic sensory experience incorporating virtual reality, with motion, music and scent integrated into the narrative. It follows heiress and musician Juliet Merdinian, who, 20 years since she was orphaned, seeks out the men who changed her destiny with one powerful memory — that of their scent.
Rahman developed the story from an original idea by his wife Saira. They share a love for perfume and wished to employ scent as a narrative device in immersive cinema. Rahman directed from a screenplay by Gurachi Phoenix, besides composing the score.
“ ‘Le Musk’ has been several years in the making with collaborators worldwide; we’ve aimed to create an unprecedented, subtle sensory cinematic surrealism. Creating a feature-length...
- 5/15/2022
- by Naman Ramachandran
- Variety Film + TV
Oscar-winning Indian composer A.R. Rahman (“Slumdog Millionaire”) is now in post-production with his directorial debut “Le Musk.” The film is a multi-sensory Virtual Reality experience, with haptic touch experiences and a sense of smell.
Rahman developed the story from an original idea by his wife Sairaa and directed from a screenplay by Gurachi Phoenix, besides composing the score.
“ ‘Le Musk” is almost 80% done,” Rahman told Variety, while at the Busan International Film Festival to unveil his screenwriting and producing debut “99 Songs.” “It is a 70-minute 360 degree 3D sensory experience. There are three episodes. Because of the quality we are getting, which everybody seems to be surprised at, we all got the faith that it is worth doing it right, cleaning up every frame. It is on 60 frames per second.”
The production used Disney-backed Vr startup Jaunt’s One cameras. However Jaunt’s Vr business model proved unsuccessful and...
Rahman developed the story from an original idea by his wife Sairaa and directed from a screenplay by Gurachi Phoenix, besides composing the score.
“ ‘Le Musk” is almost 80% done,” Rahman told Variety, while at the Busan International Film Festival to unveil his screenwriting and producing debut “99 Songs.” “It is a 70-minute 360 degree 3D sensory experience. There are three episodes. Because of the quality we are getting, which everybody seems to be surprised at, we all got the faith that it is worth doing it right, cleaning up every frame. It is on 60 frames per second.”
The production used Disney-backed Vr startup Jaunt’s One cameras. However Jaunt’s Vr business model proved unsuccessful and...
- 10/9/2019
- by Naman Ramachandran and Patrick Frater
- Variety Film + TV
When we first heard that Ar Rahman was going behind the camera we knew that he would be bringing something completely new to the theater. The maestro is certainly doing that with Le Musk .
The film is one of the world’s first Cinematic Virtual Reality Immersive narratives, you will not only see, hear but also be within and even experience the smell of the world that is going on in the film.
“I always try to tell stories through music and with virtual reality the lines blurred…”
See what else the director had to say in this cool behind the scenes video he released on Facebook!
Shot in Rome, the film follows the journey of an orphaned child Juliet, full-time heiress and part-time musician, who grows up to be a Diva on a mission. All through, she has one constant companion – the lingering Muskan scent. However, her life takes...
The film is one of the world’s first Cinematic Virtual Reality Immersive narratives, you will not only see, hear but also be within and even experience the smell of the world that is going on in the film.
“I always try to tell stories through music and with virtual reality the lines blurred…”
See what else the director had to say in this cool behind the scenes video he released on Facebook!
Shot in Rome, the film follows the journey of an orphaned child Juliet, full-time heiress and part-time musician, who grows up to be a Diva on a mission. All through, she has one constant companion – the lingering Muskan scent. However, her life takes...
- 5/6/2017
- by Stacey Yount
- Bollyspice
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