Welcome to Deadline’s International Disruptors, a feature where we’ll shine a spotlight on key executives and companies outside of the U.S. who are shaking up the offshore marketplace. This week, we’re speaking with Korean super-agent Soyoung Lee, who represents some of the nation’s biggest stars and talked to us about her experiences of the Korean content boom.
Few have been better placed to both witness and be part of the Korean content explosion than Soyoung Lee, super-agent and founder of one of the nation’s largest talent agencies, Saram Entertainment.
When she opened what was then called Jaewon Promotion Co almost exactly two decades ago – mainly specializing in marketing major brands such as McDonald’s – Soyoung could never have foreseen that by 2022 she would be representing some of the biggest and most in-demand stars not just in Korea but the world.
“We started completely by chance,...
Few have been better placed to both witness and be part of the Korean content explosion than Soyoung Lee, super-agent and founder of one of the nation’s largest talent agencies, Saram Entertainment.
When she opened what was then called Jaewon Promotion Co almost exactly two decades ago – mainly specializing in marketing major brands such as McDonald’s – Soyoung could never have foreseen that by 2022 she would be representing some of the biggest and most in-demand stars not just in Korea but the world.
“We started completely by chance,...
- 8/10/2022
- by Max Goldbart
- Deadline Film + TV
Exclusive: Artist International Group CEO David Unger and Saram Entertainment CEO Soyoung Lee have launched a full-service, internationally-driven talent representation joint venture where they will rep a diverse set of clients across film and television from their Seoul and Los Angeles based offices. The goal is to produce and package film, television and local language content.
“Together we are uniquely positioned to capitalize on the explosive growth from international opportunities and partnerships,” Unger said. “Today, more than ever, content across film and television must speak to diverse audiences with global appeal.”
Artist International Group clients include Hanee Lee (Extreme Job), Michelle Yeoh (Crazy Rich Asians), Anil Kapoor (Slumdog Millionaire), Gong Li (Memoirs of a Geisha), Tom Welling (Smallville), Mallika Sherawat (Time Raiders), Elsa Zylberstein (I’ve Loved You So Long), Siwon Choi (Dragon Blade) and Saïd Taghmaoui (Wonder Woman) as well as writer and director clients Amanda Sthers (Madame), Tony Kaye...
“Together we are uniquely positioned to capitalize on the explosive growth from international opportunities and partnerships,” Unger said. “Today, more than ever, content across film and television must speak to diverse audiences with global appeal.”
Artist International Group clients include Hanee Lee (Extreme Job), Michelle Yeoh (Crazy Rich Asians), Anil Kapoor (Slumdog Millionaire), Gong Li (Memoirs of a Geisha), Tom Welling (Smallville), Mallika Sherawat (Time Raiders), Elsa Zylberstein (I’ve Loved You So Long), Siwon Choi (Dragon Blade) and Saïd Taghmaoui (Wonder Woman) as well as writer and director clients Amanda Sthers (Madame), Tony Kaye...
- 11/18/2019
- by Mike Fleming Jr
- Deadline Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.