The motley crew of rebels and mercenaries in Guardians of the Galaxy make their theatrical debut this weekend, and all signs point to a stellar opening. They might not be the most popular or well-known Marvel characters, but strong reviews and an even stronger marketing campaign have helped to drum up interest for these unlikely superheroes, which include an earthling (Chris Pratt), a talking raccoon (Bradley Cooper), and tree (Vin Diesel). As the widest August release in history with a 4,080 screen launch, Guardians is tracking at $65 million, but many analysts think that it has the potential to earn much more.
- 8/1/2014
- by Lindsey Bahr
- EW - Inside Movies
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