Halloween is shaping up to be a box office dead zone.
With trick-or-treating taking place on Friday, weekend ticket sales will essentially be cut in half, analysts say, leaving the Jake Gyllenhaal thriller “Nightcrawler” and reigning champion “Ouija” to fight over the rest of the goodies.
“It’s one of those weekends where Halloween trumps everything,” said Paul Dergarabedian, senior media analyst at Rentrak. “People are going to be pulled in so many different directions on that day. Just like when the 4th of July lands on a Friday, you’re at the mercy of the calendar.”
For now, give the edge to “Nightcrawler,” which should pull in between $10 million and $11 million when it bows on 2,766 screens. The picture focuses on the extreme lengths an ethically flexible crime journalist (Gyllenhaal) will go to in order to land a blood-splattered scoop. Reviews have been strong with critics lauding Gyllenhaal’s twisty performance,...
With trick-or-treating taking place on Friday, weekend ticket sales will essentially be cut in half, analysts say, leaving the Jake Gyllenhaal thriller “Nightcrawler” and reigning champion “Ouija” to fight over the rest of the goodies.
“It’s one of those weekends where Halloween trumps everything,” said Paul Dergarabedian, senior media analyst at Rentrak. “People are going to be pulled in so many different directions on that day. Just like when the 4th of July lands on a Friday, you’re at the mercy of the calendar.”
For now, give the edge to “Nightcrawler,” which should pull in between $10 million and $11 million when it bows on 2,766 screens. The picture focuses on the extreme lengths an ethically flexible crime journalist (Gyllenhaal) will go to in order to land a blood-splattered scoop. Reviews have been strong with critics lauding Gyllenhaal’s twisty performance,...
- 10/29/2014
- by Brent Lang
- Variety - Film News
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