Outside of evangelical circles, the names Alex Kendrick and Stephen Kendrick are likely to be met with blank stares.
But thanks to low-budget hits like “Fireproof” and “Courageous,” the brothers have transformed themselves into Steven Spielbergs of Christian cinema. Their names above the title are enough to open movies that are firmly pitched to the faithful.
This drawing power was firmly on display when “War Room,” a celebration of the purpose-driven life, stunned box office watchers by nearly dethroning “Straight Outta Compton” as the weekend’s highest-grossing domestic release with its $11 million debut. That’s particularly impressive given that the religious drama was playing on a third of the number of screens as the N.W.A biopic.
“It’s a great example of the power of a brand,” said Chris Stone, founder of the consumer advocacy group Faith Driven Consumer. “The Kendrick brothers’ films have an authenticity with this audience.
But thanks to low-budget hits like “Fireproof” and “Courageous,” the brothers have transformed themselves into Steven Spielbergs of Christian cinema. Their names above the title are enough to open movies that are firmly pitched to the faithful.
This drawing power was firmly on display when “War Room,” a celebration of the purpose-driven life, stunned box office watchers by nearly dethroning “Straight Outta Compton” as the weekend’s highest-grossing domestic release with its $11 million debut. That’s particularly impressive given that the religious drama was playing on a third of the number of screens as the N.W.A biopic.
“It’s a great example of the power of a brand,” said Chris Stone, founder of the consumer advocacy group Faith Driven Consumer. “The Kendrick brothers’ films have an authenticity with this audience.
- 8/30/2015
- by Brent Lang
- Variety - Film News
Similar News
Even Christian Bale’s Fame From The Dark Knight Trilogy Couldn’t Help These 5 Box Office Flops
- 3/24/2024
- by Subham Mandal
- FandomWire
Sleeping Dogs review: Russell Crowe forgets the plot, and so will you
- 3/21/2024
- by Luke Y. Thompson
- avclub.com
Russell Crowe & Karen Gillan Face Off In Tense Sleeping Dogs Clip [Exclusive]
- 3/19/2024
- by Owen Danoff
- ScreenRant.com
Is Tyson's Run Based On A True Story?
- 3/20/2024
- by Dani Kessel Odom
- ScreenRant.com
Jon Erwin, Kelly Merryman Hoogstraten Launch Faith-Based Indie Studio The Wonder Project; Jason Blum, Lionsgate, UTA Among Backers
- 12/6/2023
- by Matt Grobar
- Deadline Film + TV
William H. Macy, John Corbett, Joel Courtney & Others Set For Sean McNamara Pic ‘On Fire’ Based On True Story Of Severe Burn Survivor John O’Leary
- 10/26/2023
- by Matt Grobar
- Deadline Film + TV
Tubi April 2024 Schedule Announced
- 3/19/2024
- by Mirko Parlevliet
- Vital Thrills
Sam Mercer, Producer on M. Night Shyamalan Movies and Ilm Executive, Dies at 69
- 3/14/2024
- by Pat Saperstein
- Variety Film + TV
Sam Mercer, Producer of M. Night Shyamalan Films, Dies at 69
- 3/14/2024
- by Mike Barnes
- The Hollywood Reporter - Movie News
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.