When Beyoncé premiered “Lemonade” in April on HBO, it was a foregone conclusion she would rampage through the VMAs — which she did, scoring eight wins, including Video of the Year (for “Formation”) and Breakthrough Long-form Video. But she also dominated the social conversation. According to Twitter’s data, the end of Beyoncé’s “Lemonade” medley performance was the most-tweeted moment of the night, including the three hours before the telecast started. A small sampling of some of the reactions, which varied from “effusive” to “nearly catatonic”: Iike like im in love with her #Beyonce #Lemonade #vmas omg omg – natalie nunn (@missnatalienunn) August.
- 8/29/2016
- by Oriana Schwindt
- The Wrap
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