The show was made shortly after Ray Martin's "A Current Affair" story on the Paxtons in 1996, which branded them as dole bludgers. It took the ABC fifteen years to screen it on TV - going out late at night on 11 Dec 2009. The ABC programme guide said: "After more than a decade in the vaults, ABC TV will at last put to air John Safran's controversial exposé of the media industry. In this TV special, John explores methods by which individuals can become media players".