- Robert Shaye - Chairman: New Line Cinema: We have been test- screening out movies since we started making them. If you have a movie that doesn't please people, spending $30,000,000 to market it, and get people who aren't going to be pleased is not gonna - is not gonna solve the problem by any way, shape or form. So we find it a very valuable tool.
- Karen Brown - Director of Marketing: He have an idea, already of who we think the target audience is.