LONDON -- The success of such ITV1 shows as I'm a Celebrity ... Get Me Out of Here and Millionaire: A Major Fraud has helped the network to the premium U.K. ratings position in April, almost the first time in two years that ITV has held the top spot. With the exception of one month, ITV1 overtook pubcasting rival BBC1 last month in the all hours share index for the first time since August 2001, according to ratings figures published Monday by the Broadcaster's Audience Research Board. Despite regularly beating BBC1 in peak-time viewing (7 p.m. to 10:30 p.m.) over the past 20 months, ITV has suffered the worst of the global slump in advertising and endured a torrid ratings performance in which it lost almost 13 percentage points in all hours advertising share.
- 5/13/2003
- The Hollywood Reporter - Movie News
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