I saw this movie while I was in New York a while ago, and just found it here. It deserves a better rating, but I can see why some people don't like it. The main problem is that the director and screenwriter assume that everyone knows all about Deleuze, and if you don't the movie doesn't make much sense. Deleuze argues that schizophrenia is caused by capitalism, which is inherently schizophrenic. But you can't just attack capitalism (like Marxists do), because then you're still defined by capitalism, and you'll end up just as schizophrenic (or maybe worse, because you're now fighting two battles at once). That's why there's that line about no Marxist BS; the main character thinks he's fighting WalMart but really he's still trapped by capitalism.
Clearly there was some thought put into the filming. The camera virtually never moves while the main character is talking (minor shifts, that's all), which symbolizes his being trapped, but also suggests that the viewer is just as trapped, since it occupies the omniscient space of the viewer. There are several bits that are filmed in a fragmented jumpy way, symbolizing the disintegration of the main character's life. The main conversation takes place in a theatre, symbolizing the fact that we're all constantly on view. A lot of life in a capitalist society is taken up with "marketing yourself," like you are a piece of meat. We're all used to watching other people's crises without becoming involved (have you ever walked past a homeless person without even wondering why they're there?), so this film is commenting on that by making us watch a crisis and reminding us through its staging that for most people in a capitalist society other people's problems are simply something to be used as entertainment (think of all those talk show where people reveal all sorts of terrible things about themselves or their lives and the audience eats it up).
This isn't a great film, even for a first effort, but it doesn't suck either. The quality of the acting, always dodgy in indie films anyway, is very uneven, and there are continuity problems (besides the ones probably meant to suggest shifting reality, I mean). The music's kind of repetitive and dull, and the sound levels were all over the map, at least when I saw it. But it's trying to say something interesting, and saying it in a way that's relevant to the message, so it's already better than a lot of technically more flashy productions. I hope this director doesn't get discouraged. I'd be interested to see another film from him.