VISA International's country manager for Thailand and Indochina at the time, Mr. Somboon Krobteeranon, said: "The new regional ad launch is part of Visa Thailand's 2003 marketing strategies, which aims to strengthen its brand position as Thailand's and the world's leading payment brand. In Thailand, Visa leads the credit card market with around 75% share by card number and around 80% share by card sales volume*."
This VISA 'Die Another Day' (2002) tie-in television commercial carried on the momentum of Visa's "All it takes" brand campaign, and was the third television commercial in Visa's "All it takes" brand advertising campaign, which followed "Dining Out" (Zhang Ziyi) and "Going Out" (Liv Tyler).
This VISA 'Die Another Day' (2002) tie-in television commercial, entitled "Tuk Tuk", utilized one hundred extras and background artists, featured over one hundred vehicles including cars and trucks, and had about two hundred crew personnel and technicians.
This VISA 'Die Another Day' (2002) tie-in television commercial, entitled "Tuk Tuk", was broadcast in ten markets across the Asia Pacific region. These included: Thailand, Australia, New Zealand, Japan, South Korea, Taiwan, Singapore, Hong Kong, Malaysia, and Indonesia.
A Chinatown setting with the typical markets and traffic jam was constructed for this VISA 'Die Another Day' (2002) tie-in television commercial which was titled "Tuk Tuk".