'Skyfall' (2012) was the sixth consecutive James Bond movie to have an associated Heineken television ad tie-in commercial which was entitled 'Crack the Case' (2012).
Rolling out worldwide, the 'Crack the Case' campaign launched globally on multiple platforms on 20th September 2012, through a combination of a new 1960s themed James Bond era like filmed television commercial, also released online, with a personalized interactive experience. "This powerful combination of ATL, digital, PR and experiential will ensure that Heineken® and Bond are able to reach more consumers than ever before, propelling the campaign to new heights," according to the publicity.
Igniting global excitement and driving mass participation, this exclusive online teaser was released ahead of the campaign launch on 20th September 2012, to a pocket of global Bondsuper fans, "incentivising them to watch the spot once it launches and leaving them wanting more," according to the official publicity.
The 'Crack the Case' integrated campaign formed part of the Heineken 'Open Your World' campaign, which celebrated and encouraged aspirational behaviour among adult consumers, the publicity stating, this "making James Bond the perfect match."
Heineken, on 14th September 2012, announced a thrilling new television and digital campaign, which included this television commercial, in anticipation of the upcoming release of 'Skyfall' (2012), the 23rd James Bond adventure. In the TV advertisement, according to official publicity, "Daniel Craig brings his explosive portrayal of James Bond to a Heineken ad for the very first time. Challenging consumers to defy Bond's enemies and 'Crack the Case,' viewers will be taken on an epic train journey alongside stunning Bond newcomer Berenice Marlohe."