Tracy Haffner, Avon Vice President of Global Marketing, said: "Our strategy in the fragrance category is to build a strong portfolio through unique and exciting partnerships. Aligning with the James Bond franchise gives us such a great platform to develop a beautiful fragrance and connect with women worldwide."
The fragrance was featured in the Avon brochure, which is distributed through over five million Avon Representatives around the globe, as well as on the company's website.
Incredibly, for a film franchise known for promotional tie-ins, product placements, and partnerships, the James "Bond Girl 007" fragrance product tie-in with 'Quantum of Solace'(2008) was the first ever for a perfume.
"I'm thrilled to be working with two such iconic and established brands," said star Gemma Arterton. "The Bond Girl 007 fragrance embodies everything a Bond Girl represents - intelligence, sexiness and confidence."
Keith Snelgrove, Danjaq LLC Senior Vice President of Global Business Strategy, stated, "This was the perfect collaboration for two globally recognizable companies. By partnering with Avon to create a fragrance, we're able to bring a piece of the Bond Girls represented in our movies into the lives of women all over the world."